| Our country’s sports industry has achieved some progress since the beginning of21th century. However, we cannot deny the fact that not only in output value scale,production efficiency, but also the contribution to the national economy, our country’ssports industry is not as good as the advanced countries. There are still some problemsand contradictions and a rather serious phenomenon of unbalance among industries indifferent districts and even in the sports industry itself during the developing processof our country’s sports industry, which have prevented our country’s sports industryfrom further developing in a durable and healthy way. Thus, during the developmentof our country’s sports industry, we have to optimize sports industrial structure.However,as for the sports industry structure optimization study in the past,scholarsmainly used qualitative research,and ignored the sports industry’s agglomeration inspace, and they did not see the function of the sports industry cluster’s formingprocess in promoting the optimization of sports industry structure eventually. Basedon former research and reference for the related theory and practice,we regard thesports industry cluster as an organic part of the process of optimizing sports industrystructure,and we take advantage of the grey relational analysis method to analyzestatistical data of sports industry structure,and at last we put forward some ideas andsuggestions of how to optimize our country’s sports industry structure,which,wehope,may make our country’s sports industry develop rapidly as well ascomprehensively.A series of research methods are used in the paper,including literature datamethod, interview method, and gray correlation analysis method, Lagrangeinterpolation method, case study research method, field observation, the Delphimethod,to make a careful study and analysis of China’s sports industry structureoptimization,and here are some conclusions：Firstly，China’s Sports Industry structure is unreasonable. The structure is at alow level which is reflected in the following aspects: the sports industry supply anddemand structure are inconsistent; the association with others is uncoordinated; thegrowth rate is unbalanced; the proportion of core industries is too small；the industrialscale is only at a small scale and the industry itself has only a low level of technology.All of these must lead to an urgent upgrade and improvement of the industrialstructure.Secondly，our country’s sports and leisure industry is closely related with thenational economy. The development of the national economy has a great and positiveinfluence on the development of the sports and leisure industry. Developing the sportsand leisure industry should be in accordance with our country’s economic structureadjustment. When China’s overall economy maintains rapid growth，we shoulddevelop the leisure industry to strengthen the main sports industry. Doing so willnecessarily bring on the desired rationalization of the sports industry’s structure.Moreover，the fitness and leisure industry are also closely dependent upon sportscompetition and the demonstration industry. In fact they are all dependent upon each other; therefore the former’s development will also promote the latter’s.Thirdly， the sports competition and demonstration industry has extensiverelations with other fragmented sectors within the sports industry. The sportscompetition and demonstration industry has a great potential of becoming the leadingindustry within the sports industry. However, the sports competition anddemonstration industry has no obvious relationship with sports agencies and thetraining industry，i.e.，the relationship among the sports industry is fragmented.Therefore，we should speed up the industrial upgrading and market allocation ofsports resources and renovate the relationship among the sports competition anddemonstration industry and other sports industries. We must make the sportscompetition and demonstration industry become the dominant industry within thesports industry as a whole by further reforming the sports management system.Fourthly，the formation of the sports industry cluster is closely related to thegovernment’s policy. The formation of the sports industry is under the guidance of thegovernment, the market and the industry cluster. The sports industry’s rationalizationwill promote the reformation of the industrial clusters into a whole and will alsopromote further innovation, strengthen the sports industry’s competitiveness andpromote the sports industrial structure’s upgrading. There are lots of differencesbetween how the sports goods manufacturing and the sports services are formed; thesedifferences will therefore cause influential factors when unifying or simplifying theirpresent fragmented nature. For example, the former depends more on localmanufacturing bases and raw materials that are easily accessed, while the latterdepends on two things: the increasing reformation of our country’s policy which is toeliminate entry barriers on the one hand, while on the other it still relies highly at theregional level on economic development level, sports consumption and the traditionalculture.Fifthly, in the long term, to achieve the overall structural optimization andupgrading of China’s sports industry, the problems that exist in the structure itselfmust be solved; in the short term, attention should be paid to the fitness and leisureindustry in order to foster and support the competitive and performance industry;promoting the sports industry cluster formation will improve the efficiency ofresource allocation and expand the market size and rapidly improve the businessbecause of people’s greater consumption of sports equipment. All this will lay thefoundation for the overall optimization and upgrading of the sports industry. |
PDF Full Text Request