Analysis On The Dilemma And Path Choice Of Sports Fitness Industry In Tai'an City

Physical fitness industry is the most important part of the sports industry, sports industry body, which is to provide in-kind services to consumer products industries, reflecting the sport’s most important economic functions. Develop physical fitness industry has become an integral part of national economic development, but also the further implementation of the national fitness program prerequisites.Through the survey that is conducted about the physical fitness industry market of Taishan District, Daiyue area and high-tech zones in Tai’an City, carried out the plight of urban residents fitness situation analysis, the consumption situation and the status quo, such as companies engaged in fitness, summed up the fitness industry development problems. On the whole, with the development of the national economy in Tai’an City, Tai’an residents’ income gradually increased and their living standards improve significantly, people focus on their own health, market demand of the physical fitness industry in Tai’an increased obviously. At the same time, system and mechanism problems hamper the development of physical fitness industry, the sports fitness field resources need further integration and reorganization, the behavior of sports fitness market is still not standardized, industry agglomeration effect has not been revealed. Because of these factors, the sports industry of the urban area of Tai’an City is still in the initial stage. In order to meet the people’s needs and to stimulate economic growth, there still has big space of promotion both in the total scale and in the efficiency and quality of the physical fitness industry in Tai’an City.Based on the above analysis, from the actual situation in Tai’an City, combined with related economic management theory, this paper put forward the following suggestions on the basis of research. Firstly, we should treat the physical fitness industry as a flexible system, especially in the setting up rolls of it. Second, the sports industry of Tai’an should be fully market-oriented, because competition on the market mechanism will stimulate the vitality of the whole industry. Third, a reasonable allocation of resources is the fundamental guarantee for enterprises to maintain competitive. Fourth, establish leader or characteristics of the project in the sports industry of Tai’an city as soon as possible. Fifth, constantly revised and improved the optimization of the industrial structure, promote industrial quality to catch up with the big city, according to our experience and the industry development trends. Sixth, improve the employees’ comprehensive quality and service quality. These proposals try to explore a suitable Tai’an City Sports fitness development of the market, with local characteristics of Tai’an City, healthy, stable and sustainable physical fitness industrial development.