Research On Current Status And Optimization Countermeasures Of China's Sports Industry Structure

During the "Thirteenth Five-Year Plan" period,comprehensively optimizing the structure of China's sports industry will help promote the rapid development of China's sports industry.In the policy documents such as "Guiding Opinions on Accelerating the Development of Sports Industry",China has introduced a series of preferential policies from the policy level to promote the healthy development of China's sports industry and incorporate it into the future development of China's sports industry.jobs.Therefore,the system comprehensively summarizes the current development of China's sports industry structure,and analyzes the actual development of China's sports industry structure.On this basis,in order to promote the optimization and development of China's sports industry structure,relevant countermeasures and suggestions are proposed.In the analysis of this paper,the research methods we have adopted mainly include qualitative and quantitative analysis methods;theoretical and practical methods combined with analysis methods.On the basis of a comprehensive analysis of the sports industry structure theory,the paper focuses on the analysis of the basic theories of sports industry structure and its optimization.On this basis,we have comprehensively and systematically evaluated the two aspects from qualitative and quantitative.At present,the development of China's sports industry structure,and to promote the development of China's sports industry structure,put forward targeted countermeasures.In the study of this paper,the conclusions we have obtained are as follows:First,the structure of the sports industry,that is,the different economic components of the sports industry,the different links of activities,the formation of different departments and different regions,and the structural links between them.The sports industry covers a wide range of topics,and its content specifically relates to different aspects of the sports industry hierarchy,regional structure,product structure and market structure.At the same time,in optimizing the structure of the sports industry,most of them are structural adjustments of the sports industry at different stages of development,so that the economic and technological linkages and the quantitative structure of the sports industry can be realized,from uncoordinated to coordinated,and then the sports can be ensured.The industrial structure can develop from a low level to a high level.Second,in the development of China's sports industry,there is a large difference in development between the eastern and western regions and between urban and rural development.Here,sports mediation and sports training have become the most promising industries.At the same time,the sportswear industry has great development potential in its development.In addition,there are still many shortcomings in the development of China's sports industry structure,which are manifested in the following aspects:imbalance between organizational structures,lack of correlation between different structures,differences in industry development stages under different market structures,and overall product innovation.The level is relatively low,the overall value of the product is low,and so on.Third,at present,in the professional development of China's sports industry,the overall situation of the higher level of specialization in the eastern region and the development of the central and western regions is higher At the same time,the development of different sports industry sectors lacks professionalism.Here,the two industries with the biggest differences are sportswear,footwear and hat manufacturing,and sports intermediary industry.Within the sports industry,the relationship between development is increasingly balanced.However,the degree of development of the sports industry is still relatively simple across the country;in the western provinces,the development of the sports industry sector has a great balance;however,in the eastern region,the balance of internal development of the sports industry sector is quite different.On the whole,the structural benefits presented by the sports industry are limited overall.There are great differences between different departments in terms of structural contribution and competitive advantages,and we need to further optimize and organize them.