Study On The Transformation And Upgrading Of Ecologicalization For Red Tourism In China

Red tourism is one of the most unique tourism forms in our country at present. In this paper, the author discusses the basic theoretical problems on the red tourism ecological transformation, refines the ecological economy, ecological ethics, ecological culture theory connotation, and analyzes the bottleneck problems of red tourism development based on the literature retrieval, market research and data analysis; taking Shaoshan, Yan’an as examples, analysis the demand situation and predict the development scale of red tourism in the next few years; analyzed the theory of red tourism ecological transformation,and demonstrate the influence factors of ecological transformation in practice, put forward the optimization goal, operation mode and implementation measures, study the "resource-saving and environment-friendly" mode of red tourism and optimization strategy.The main results are as following:(1) The theory of symbiotic, the ecology niche theory, the edge effect theory and ecological economic, ecological culture, ecological ethics and other related theory, plays an important role in guiding the direction of red tourism, ecological planning and development practice. Taking the ecological experience and culture as the core, the sustainable use of resources and sustainable management as the goal, emphasis on environmental management and community benefit in the tourism planning, keeping red tourism culture ecology and natural ecology sustainable with reasonable distribution of tourism resources and tourism structure optimization, is better for the red tourism economic benefits, political education and cultural heritage features.(2) Red tourism resources covering several important provinces and city in China, mainly present aggregated distribution state in the central and Eastern regions. At present, most of the red tourism scenic spots have finished the market transformation, the reception ability, and comprehensive benefits steadily, visibility and reputation of red tourism is more power; but the pressure of core attractions is too hearvy, the resources protection and utilization efficiency is not enough, tourism pollution problems also existed. With continuous optimization of the tourist traffic pattern, tourism development pattern, tourism culture pattern, China red tourism gets a broader space for development, but also faces the biggest challenge from its own. The problems of red tourism product structure, development mode, resource capacity and so on, have become the important factors which affect the core competitiveness of red tourism.(3) Organization of tourism and independent travel gradually become the main source of the red tourist attractions, tourism demand are more diversified. Not only relates to the vacation, leisure, education demand, cultural needs, and political needs of tourists, but also to multiple demands such as tourism destination resident economic wealth, cultural heritage, and livable environments.(4) Based on logistic model, modified exponential curve method, the grey model prediction method and two linear regression method for optimal combination model weighted combination, can accurately predict the tourists change tendency of red tourism. Simulation results showed that:Shaoshan and Yan’an tourism development is in the participation stage and development stage at present, the number of tourists expands rapidly, tourist flow agglomeration within a limited geographical area. The rapidly development of tourism, the large passenger flow, resulting in the core spots overload, will produce tremendous pressure on the ecological environment. Therefore, based on the ecological sensitivity and the political sensitivity of red tourism itself, we should pay more attention to the environmental problems of mass tourism may produce adverse effects; pay more attention to the residential needs of the environment in the red tourism business; to strengthen environmental management and security community benefit, make the development of red tourism not only reflect the "economic optimization" effect, but also reflect the "environmental optimization" effect, and realize the sustainable development of red tourism.(5) China red tourism ecological transformation&upgrading (ETU) is a complex, dynamic operation mode, has the characteristics of wide range of contact, hierarchical multiple, demand diversity. The ultimate goal of ETU is to build "economic, social, cultural, environmental and regional" harmony of the benign circulation system, make red tourism play a greater social value. This process not only relates to the maintenance and repair of the natural ecology, but also relates to the reconstruction and optimization of culture ecology. Therefore, in the model, we not only need to clear a simple internal structure, function and the relationship between the industry, but also to research the internal and external factors which influence the development of red tourism and its mode of action. By evaluates the system from the three aspects such as environmental, operation and benefits, to make it be feedback and adjustment timely, and to realize the optimization and upgrading of red tourism finally.(6) In order to realize the red tourism ecological transformation and upgrading, we need to integrate all elements, with the coordination of the parties, the benign interaction, establish the symbiotic relationship and ecological links between tourism providers, community tourism, tourist, tourism intermediaries and macro decision makers, to realize the green development on red tourism. Including multiple paths:Promotion of circular economy, strengthen ecological management, ecological culture construction, improve the ecological mechanism, strengthen ecological education etc.(7)Taking Changsha, Zhuzhou and Xiangtan region(CZT) as examples, the red tourism ecological transformation is still in the primary stage of development. Therefore, it is not only need to reduce the resource consumption, strengthen innovation measures for energy saving in enterprise, but also need to break administrative barriers further, strengthen ecological cooperation, realize the ecological innovation, and enriches the regional red tourism niche, to creat a "resource-saving, environment-friendly" regional red tourism integration industry paradigm.