Researches About The Development Of Ice-snow Tourism Products Based On RMP Mode

Beijing and Zhangjiakou made the right to host the 2022 Winter Olympics In July,2015,which made the ice-snow tourism is gradually familiar with the public,and strongly developed with the support of the local government.At present,the study of ice-snow tourism in northern Europe,North America is more mature than the domestic research in the northeast three provinces of China.While Zhangjiakou ice-snow tourism research is still in its infancy so this paper intends to study Zhangjiakou ice-snow tourism to enrich the theory of tourism product development in China,provide new ideas for the development of Zhangjiakou ice-snow tourism,and hope to provide preliminary theoretical reference for the 2022 Winter Olympics.This paper introduces six parts: the research background,the purpose of the study,the research significance,the research method,the chapter structure and the research innovation by the mode of RMP.Zhangjiakou ice-snow tourism and its products are analysed in the second chapter.The third chapter introduces the RMP mode and other relevantly theoretical basis to provide theoretical support for the following theoretical research.The fourth chapter conducted an empirical study of Zhangjiakou ice-snow tourism product development.The assessment and the product transformation are referred to in the analysis of resource.The study found that Zhangjiakou ice-snow tourism resources are rich and have great development advantages,while the cost of resources to market conversion is high.In the market analysis,I mainly use the method of questionnaire survey,and use SPSS software for the original data processing,and the general statistical analysis of tourists and tourists travel part.The results show that: tourist is mainly to young,mostly male;Its market is mainly to Beijing-Tianjin-Hebei region with a relatively small market.In the aspect of product analysis,the score of satisfaction degree and the T test and ANOVA analysis show that the price of the scenic area is the most urgent need to be improved.The different factors of the satisfaction degree are different,and the factors that affect the satisfaction evaluation also have difference.The fifth chapter introduces the development strategy of Zhangjiakou ice-snow tourism products.My paper puts forward the strategy of developing ice-snow tourism products bythe analysis of resources,market and product;the advantages of ice-snow tourism resources,the full use of the existing snow and ice tourism resources,and continuous development of the ice-snow tourism resources to find out the market positioning of tourists.We can construct different markets and develop different ice-snow tourism products according to the different age with different potential;we can also develop the implementation of diversified marketing strategy,and put scientific pricing policies and publicity strategies,and continue to strengthen cooperation with other enterprises;We also need to speed up infrastructure construction,improve the supporting facilities conditions to create a good atmosphere.The sixth chapter is the conclusion and the prospect,which mainly summarizes the conclusions of this paper,and puts forward the issue that needs to be further studied and improved.