Research On The Rape Industry Development Of Hubei Province

Hubei province, located in central China, is a transitional area from subtropical zone to warm temperate zone. Thanks to the rich temperature and light resources in this area, it is favorable for agricultural production, especially for the growth of rape. And Hubei is one of the most prevailing areas for rape planting in China. In fact, Hubei is the largest one among the main rapeseed producing provinces in China. Its output and planting area, both accounting for1/6of the national total, have been ranking the first in the country for a long time. In recent years, Hubei rapeseed processing industry has developed rapidly, and its processing capacity is among the highest in the country. However, the processing enterprises are facing great restrictions on scale development, being lack of independent brands, and their products are less competitive because Hubei’s rapeseed oil products are not well accepted by the customers in the country and difficult to compete with the products of coastal and foreign oil processing enterprises. The double-low rapeseed oil is very beneficial to human health, and it is named as the "Oriental olive oil" by the industry. The rate of double-low rapeseed production in Hubei Province ranks the first in the country, but the rapeseed oil is mainly utilized as an ingredient of blend oil, failing to be fully known by the public and consumers and reflect its due market value. In the development of Hubei’s rape industry, different regions have explored various organization forms of industrial management according to their resource conditions and market advantage, but the problems of weak driving capacity and fragile industrial chain still exist. There is a saying that "look at China if you want to know the world’s rape, and look at Hubei province if you want to know China’s rape". Hubei, as the leader of domestic rapeseed production, exploring the reasons for its problems above could help us to better understand its rapeseed industry’s status quo and future development potential. We are expecting to provide an idea for the agricultural structure adjustment and Hubei’s rapeseed industrial zone’s construction, and provide a study case for the development of China’s rapeseed industry.This paper, taking the problems of rape industry’s development in Hubei province as main line, makes use of both qualitative analysis and quantitative analysis and the basic principles of agricultural economics, industrial economics, institutional economics, game theory and systems engineering to analyze the rape industry in Hubei province from the perspectives of production, processing, marketing and others, so as to go deep into the problems of rape industry’s development in Hubei province. This article is divided into ten parts as follows:Chapter1is the introductory part. This chapter introduces the issues raised, the background and significance of the research, the domestic and foreign research review, the basic idea, frameworks, technical route and methods of the study, as well as the possible innovation and shortcomings of this study.Chapter2is about the basic theory of agriculture (rape) industry. This chapter focuses on the theoretical basis of this study such as collaboration theory, industrial organization theory, transaction cost theory and others. It also investigates the connotation, evaluation criteria, and limitations of agricultural industrialization, and the basic situation f Chinese rape industry’s development.Chapter3is about the historical changes and facts of rapeseed production in Hubei province. In order to better analyze the problems of rape industry’s development in Hubei province, it was necessary to first understand the basic condition of its rape production. So this chapter focuses on describing the evolution, total characteristics, geographical distribution, production costs, the contribution rate of scientific and technological progress of rape production in Hubei province, and especially analyzes the technology needs of rapeseed production farmers in Hubei province.Chapter4is about the basic situation of rape processing and utilization in Hubei province. It firstly analyzes the status quo of Hubei province’s rapeseed processing, and then discusses the development situation of its rapeseed processing leading enterprises and small-scale processing plants, and finally studies the technical requirements of rapeseed processing and utilization.Chapter5is the analysis of the rape production market in Hubei province. This chapter firstly analyzes the marketing situation of rape production in Hubei province, then subdivides the target market by geographic, demographic, psychological and behavioral characteristics, and finally analyzes the market structure, market behavior and market performance of the market.Chapter6is about the social service level of Hubei province’s rape industry. It firstly describes the rape industry’s social service system in Hubei Province, and then analyzes the quality of social services from the perspective of farmer satisfaction, and finally points out the main problems faced by the rapeseed industry’s social service at present.Chapter7is about rape industry’s organizational forms and development patterns in Hubei province. Based on the analysis of the organizational forms and development patterns of agricultural industrialization, we propose the main pattern of Hubei rape’s industrial development.Chapter8is about the interest allocation mechanism of rape industry in Hubei province. Rape industry concerns many stakeholders, including the government, leading enterprises, intermediary organizations and farmers. This chapter makes use of game theory model to analyze the problems existing in the rape industry’s development mechanism and think that innovation is needed in decision making, service mechanisms, factors input and integration, interest allocation, incentive and constraint as well as organizational system.Chapter9is the overall performance evaluation of rape industry’s development in Hubei province. Firstly, it discusses the principles on setting up the evaluation index system of agricultural industry and its composition, and then analyzes the evaluation indicator system of rape industry level. Finally, it evaluates the overall operational performance of rape industry’s development in Hubei province.Chapter10is about the suggestions to accelerate the development of rape industry in Hubei. This chapter mainly describes the basic principles and general ielea of Hubei province’s rape industry development, and on the basis of which, we propose the counter measures to promote the rape industry’s development in Hubei province.