| The State Council, according to the issued "the views of State Council on promoting the sustained and healthy development of animal husbanday", clearly proposes that "by ways of developing healthy breeding, building a modern animal husbandry industrial system, improving comprehensive production capacity, ensuring the supply and quality safety of animal products to promote famers’continually increasing income and propel new socialist countryside construction". The feed industry, an important part of animal husbandry, is an important bridge which connects planting industry, livestock farming and processing industry, and is the foundation of animal product supply, product safety maintenance, healthy and orderly modern husbandry industrial system constructing as well. Experience of developed countries shows that it is a trend to integrate feed processing enterprises, livestock enterprises and food processing enterprises into a complete industrial chain. It is also an effective way to solve the above stated problems. With the increasing severe competition among homogeneous products in domestic feed enterprises, the only way to further develop feed industry is to turn the simple horizontal expansion into further development of the industrial chain with the help of industrial chain integration. In the process of promoting our modern agriculture construction and the healthy and positive development of animal husbandry, the author thinks that to make research on domestic feed industry to explore the coordinated development mechanisms between the feed industry and planting industry, animal husbandry as well as modern agriculture, combining with the development environment of domestic fodder industries to systematically analyze the whole feed industry chain and every part in it and to find an appropriate mechanism for promoting integration operation of every part in the industry chain will make great contribution to improve the competitiveness and the sustainable positive development of domestic feed industry.Based on reviewing literature and field surveys, this article regards the feed industrial chain as the research object; then by thoroughly analyzing the feed industrial chain and the relationships between them, summarizing the growth law of the feed industrial chain, discussing the relation and its influencing factors between the existing feed industrial enterprises on the feed industrial chain and the cooperative nodes, this article puts forward the feed industry chain extension and integration mechanisms and measures, combining the specific cases of feed industrial chain integration.This article mainly includes the following components:Chapter I:Introduction. In this chapter, the author first makes thorough analysis on the function and significance of feed industrial chain, in the context of the development of animal husbandry and the feed industry. After defining the related concepts, reading the literature, summing up the relevant research progress at home and abroad, the author sketches out the research methods, research ideas, technology roadmap and possible innovations in the paper.Chapter II:Theories and practice on industrial chain integration. First, the author reviews relevant economic theories about industrial chain integration. Secondly, the author analyzes the way of industrial chain integration from the perspective of industrial chain vertical integration, horizontal integration and hybrid integration. Finally, the author explores the practical experience of domestic and international industrial chain integration, and gains useful inspiration.Chapter III:Analysis of the evolution of feed industrial chain. First, the author analyzes the current situation of domestic feed industry from the perspective of both its achievements and problems, according to which the author explores the developmental trend of domestic feed industry. Secondly, the author studies the concepts of feed industrial chain, its main components and their roles, its historical evolution, its main organizational models. Finally, the author explores the factors and the motivation that influence feed industrial chain integration.Chapter Ⅳ:The vertical integration analysis of the feed industrial chain. First of all, the author analyzes the current situation of vertically integrated operations of domestic feed industry chain from three aspects:its development condition, its advantages, its disadvantages and limitations. Secondly, the author studies the collaborative relationships between the feed companies and raw materials suppliers, farming and marketing, which are parts of feed industrial chain. Then, the author gives the quantitative analysis of the vertical integration degree of the feed industrial chain and its influential factors, taking pig feed industrial chain as an example. Finally, on the basis of the above analysis, the author explores the developmental models of feed industrial chain vertical integration.Chapter Ⅴ:The horizontal integration analysis of the feed industrial chain. First, the author studies the size and structure of domestic feed market by macroeconomic statistics. Secondly, the author explores the current situation of domestic feed industry integration from two aspects:the number and size of feed enterprises; and then analyzes the degree of market integration feed, based on a case study of pig feed market and empirical models. Then, the author analyzes the relation between government behavior and development of feed industry, and studies unfavorable factors, necessity and feasibility in horizontal integration of feed industry chain. Finally, the author studies domestic feed industry chain horizontal integration with typical cases. Chapter Ⅵ:The study of environment and corporate strategy of feed industry chain integration. First, from three aspects, the national policy support, social environment and legal environment, the author analyzes the macro institutional background of domestic feed industry chain development; Secondly, based on the corporate strategy, the author studies the innovative integration strategy of feed business in production as well as in marketing processes. Finally, based on evolutionary perspective, the author explores the further optimized integration strategy of the feed industry chain under the guidance of knowledge and customer value.Chapter Ⅶ:Conclusion and recommendations. Based on the above results, the author puts forward the main conclusion. Then the author tries to put forward strategies in further optimizing feed chain and notes the need for further study of the issue based on the problems and development ideas about the feed industry chain.Based on the research, the author obtains a series of conclusions for reference. The innovation of this study mainly shows in the following three points:first, the author applies the industrial chain and related theories to systematically study feed industry, and focuses on analysis of correlation between feed processing and the farming and planting industry; second, taking the feedstuff processing enterprises as mainstay, this study focuses on exploring the growth rule and influencing factors of feed chain, the integration mechanisms between the feed processing enterprises and aquaculture, with a certain degree of innovation; third, this study introduces the co-integration analysis to quantitively analyze feed industry chain. |
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