An Empirical Analysis Of Industry Association Function Dimension And Its Contribution To Governance Of Lack Of Corporations Reputation

At present, the achievement of market-oriented reform in China has been the universal approval around the world. But the problem of enterprise reputation does not gradually improve with the deepening of the reform, instead, the lack of reputation phenomenon often appear in the media. The enterprise good faith is there to be questioned increasingly, so it seems that other way to reinforce credit-building need to join except for supervision of the government, laws and the media.As a self-discipline organization, industry association should standardize enterprise management and safeguard the order of the industry. The information function and coordination function of industry association can complement the governance thesis of lack of corporation reputation. So the industry association can play a more active role in the governance of lack of reputation in our country enterprises. For this purpose, the paper makes the empirical study on the governance of lack of corporation reputation, based on exploring and verifying function of the industry association from the view of enterprises in China.Based on literature research and field surveys, the paper firstly develops the survey scale of the industry association function. And then the paper finds the three dimensions of the industry association from the enterprise perspective with an exploratory and confirmatory factor analysis, which search for the reliability and validity of the Test. Secondly, the author uses the game theory to explore the mechanism which the three industry association functions affects corporation reputation mechanism, and then the paper puts forward the research hypothesis. Thirdly, the hypothesis is verified with structural equation model and the model is build that industry association can affect lack of credit in corporations. Finally, the paper puts forward to strengthen the role of the industry association on governing lack of reputation in corporations.Based on the above analysis, this paper put forward the following basic conclusion:(1) From the view of enterprises, the functions of industry association can be measured by three dimensions, such as the dimensions of information, the dimensions of coordination and the dimensions of administration. The empirical results show that the questionnaire has eligible reliability and validity.(2) Compared to the association in the mature market economies, the industry association in China has been developed differently. Based on the enterprise perspective, industry associations which enterprises spontaneously formed and industry association from the government guidance go side by side. The empirical results indicate that the functions of two kinds of industry associations make no difference.(3) Without considering the different generation way of industry association, information functions and coordination functions have the forward influence on the conditions of governing reputation loss in corporations, and it is useful for implementing a governance mechanism. Management functions have the negative influence and it is unable to realize the corporate governance effect of lack of credibility.(4) Information functions of the industry associations which enterprises spontaneously formed have the forward influence on the conditions of governing reputation loss in corporations. But coordination functions have no differences. Meanwhile, information functions of the industry association from the government guidance have no effect on the conditions of governing reputation loss in corporations, but coordination functions have the forward influence significantly. Management functions of two kinds of association both have negative influence on the conditions of governing reputation loss.The research expect it can enrich the viewpoints, content and method of research on reputation loss in corporations, also bring some practical instruction to the governess of reputation loss in corporations and the development of industry association. The dissertation has the following innovative points:Firstly, the paper extracts the industry association function dimension model from the perspective of enterprises.Other studies have shown industry association function from the perspective of government or industry association itself. This paper focuses on the angle of enterprises and builds the model of three dimension of industry association function with an exploratory and confirmatory factor analysis, which enrich the quantitative research of industry association function (section3.2). Then, based on the empirical analysis method, this paper discusses and validates the differences of two kinds of industry association, which enrich the research on influence factors to measure industry association function (section3.3).Secondly, the author explores and validates the influencing effect model that industry association can affect lack of credit in corporations, which enrich the research of enterprise credit loss of third party governance mechanism.In this paper, structural equation model is applied in order to help lack of reputation in enterprises through industry association. The research shows that information functions and coordination functions have the forward influence on the conditions of governing reputation loss in corporations, and management functions have the negative influence (section5.2). But considering the different generation way of industry association, there is significant difference for information function and coordination function, and there is no significant difference for management function (section5.3).