The Psychoanalysis Of Zheshang

Political psychology reflects the community members’ minds spontaneously formed in the process of political socialization for the social and political relationship, and all aspects of the political life involving political behavior, political system and political phenomena and so on, indicating people’s cognition, emotion, attitude, mood, interest, desire and belief of some specific aspect in the political life, which constitutes the basic characteristics of people’s political personalities1. The research on political psychology has gradually evolved from the concern about the subject and the object into specific components of general process and the laws of psychological behavior2. Political psychology and political behavior constitute an integral system, and the research on political psychology form psychological perspective is attracting more and more attention.Zhejiang economy is recognized as "grassroots economy" while Zhejiang merchants have an increasingly close relationship with politics, however, very few research on Zhejiang merchants’ relationship with politics. Moreover, the previous studies on the political activities and political psychology in Zhejiang merchants’ context still lack in systematic theory, empirical studies, detailed theoretical analysis of the key elements to constitute political psychology.Firstly, this article discusses the relationship between merchants and politics in the example of Shanxi merchants and Huizhou merchants, exploring case studies and literature search method, and puts forward some suggestions on the participation of Zhejiang merchants by concluding that politics is a double-edged sword, that is to say, the combination of government officials and merchants can not only give merchants economic privileges for businessmen, but also destroy the market fundamentalist, which ultimately deprives merchants of independence and competitiveness, thus leading to the end; Secondly, taking the two typical groups of Zhejiang merchants as an example, this article has analyzed the advantages and disadvantages of the political participation of Ningbo merchants group during Ming and Qing dynasties as well as the political ties of Wenzhou merchants group with Chinese government after liberation, putting forward the importance of politics imposed on merchants, and discusses the appropriate modes of relationships between government and merchants; Again the empirical research method has been used to study the political psychology and political behavior of Zhejiang merchants, and it can be found through the questionnaires and statistics that:(1) The mainstream of Zhejiang merchants’political psychology is positive with high political awareness, complicated political trust, high political satisfaction, strong political emotion, positive political attitude, but greatly affected by profession, gender, educational background, age and so on;(2) Zhejiang merchants participate in political affairs frequently, but their consciousness of political participation is not strong; they have high sense of political efficacy, but their political understanding and political ability is low. The correct guidance of the government and society is needed to help Zhejiang merchants set up the correct concept of political participation, more formalized and programmed political behavior;(3) The political satisfaction, political trust and political emotion have a remarkable impact on the political behavior of Zhejiang merchants. The political satisfaction has a significant regression relationship with the political of Zhejiang merchants, while the political satisfaction and political emotion have a significant regression relationship with political efficacy;(4) Through the analysis of the neural network model, the political attitude, the influences of the political cognition, political satisfaction, political emotion, political trust and background factors on the political behavior and effect get higher successively. Finally, according to previous research results, this article offers some suggestions for the effective political participation of Zhejiang merchants from the perspectivcs of the society, government and Zhejiang merchants respectively.