| Since twenty-first Century, China’s TV has made considerable progress in quantity, variety and quality. The total number of TV drama is growing, increasingly diverse, the TV drama production levels rising background, many new subjects were excavated, make influence widely in TV dramas, plays an important role in the contemporary mass culture communication. As a popular TV drama business theme nation, has created many brilliant achievements in the history of Chinese modern drama history, created a national businessmen image win support among the people.The development of TV commercial subject need national and social culture in China as well as the TV industry development are closely related. In addition, needs and feedback, plot setting and development and the audience’s TV commercial theme nation is closely related to. National commercial TV series as well received by the audience favorite, and obtain good communication effect, especially play an important role in the record and reproduce the historical inheritance spirit and culture, and presents the regional culture and folk culture. But at present, TV commercial theme nation exposed some problems in the creation and dissemination, needs further study and improvement.In this paper, in the analysis of TV commercial theme ethnic background, common and characteristics of several typical national commercial theme TV characters were analyzed, and the communication function of TV commercial theme nation, audience characteristics, needs and feedback, and its communication effect are analyzed, and finally put forward the national business theme TV drama in the culture communication and theme mining problems, expected to provide practical reference for the same kind of TV drama, and provide feasible ideas and methods for the study of TV transmission. |
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