The Research Of Mechanism Of Light Industrial Art Design In Shanghai 1949-1978

In the research of history of Chinese art design,the academic circles pay little attention to the art design in the early stage of new China.The history of Shanghai light industrial 1949-1978 is almost a blank in the writing of history of Chinese art design.From 1949 to 1978,due to the socialist transformation and the planned economy system,and the influence of ideology,the art design which is closely related to the market economy had been greatly suppressed.However,Shanghai light industrial art design in this period of time had not been digested,but reflected a unique development features that different from any stage in the history.The designer of Shanghai light industrial art design maintained the scale of the basic stability.This high level of light industrial art design team had played a positive role in the stability of the new regime,social transformation,material and cultural life in the early stage of new China.Because of factors of city environment,historical background,work requirements,Shanghai light industrial art designer group had versatile features.This had laid the foundation for the characteristics of the Shanghai light industrial art design work mechanism in this period.The personnel training of Shanghai light industrial art design in this theirty years was in a difficult time.However,face to the strong demand for the light industrial art design talents in the society,Shanghai trained the light industrial designers in various ways without professional fine arts college.A free and flexible light industrial art design talents training and work mode was established in Shanghai.The service object of Shanghai light industrial art design included mass activities and political propaganda,foreign trade,commodity production from 1949 to 1978,and the proportion of the latter two were more than the former.Light industrial art design in this period did not fall into the political context which was not like other art categories.Light industrial art design principles were mostly reflected in the state of the country.But Shanghai light industrial art design still pursuit the tradition and features of Shanghai’s Style as far as possible.The leadership and management system of Shanghai light industrial art design wasted the manpower due to the management of dispersion and duplication in this theirty years.The work of light industrial art design fell into a more rigid position.Under the self correcting of light industrial art design system,it was transformed into a more centralized and specialized leadership system,the rational use of resources to carried out the work,and then returned to more efficient and feasible management methods.In the supporting of team building,personnel management,job evaluation and other specific aspects of the work,Shanghai light industrial art design built up a set of effective working mechanism,and the formation of this mechanism was the basic form of the operation,with the feature of stable development,export-oriented influence,in the new era of "self" appearance and development power from 1949 to 1978.The work mechanism of Shanghai light industrial art design reflected the "Modernity" of art design through the technology,scale,nationalization and other characteristics in combination with the industrial production,and the times of social ecology and more closely linked with the broader people’s life from 1949 to 1978.And the tradition of design art of “Shanghais style” was continued.