Old. Shanghai Month Billboards In Design Studies

This paper aims to the old Shanghai calendar posters and by a system investigate way, through to the traceability type of the old Shanghai calendar posters researching, and puts forward it is closely integrated with the features of The Times, and at the same time by Chinese and western historical cultural influence. This article mainly three part in chronological order writing, as the main line.First from the background of Shanghai calendar posters properties and function analysis, that was made with goods and commercial advertisement the twofold characteristics. From the late Qing dynasty Shanghai commercial social development and economic form, by analyzing the development of Shanghai calendar posters, then quote to draw the emergence, development and the main characteristics of each period and performance, certainly also includes the way of presenting sponsor. Through a clear picture of Shanghai calendar posters consumption pattern, to learn what change with the then social factors, people's aesthetic tendency what. Comprehensive better for all sorts of factors in the social development of Shanghai calendar poster appeared to make better description.The second part of Shanghai calendar posters design characteristics are analyzed, accompanied by the Chinese social politics, economy, culture change and lifestyle, the change of Shanghai calendar poster image generation and development process, have a traditional folk wood engraving new-year paintings and western painting art, Chinese painting reform, photography and other arts and printing technology influence is very big. This section reference image study and semiotics of Shanghai calendar poster research methods, the image of subjects, content, art form and style, the character's hairstyle, face, expressions, gestures, movements, apparel and characters, and the background, analyze, and explained the image of the generation and development, transform the social basis and root causes, and the character of Shanghai calendar poster image and artistic design thought the advances and achievements, showed his mature development outlook and modern art design thought of germination.The third part is try to find more of Shanghai calendar posters design value. The deep reason of Shanghai calendar poster converted image, social the change of ideology, like advocate freedom of thought, liberation, equality, Living environment, life style of transformations, this period of Shanghai has truly is a busy international metropolis, is China's largest port and trading ports, and other Chinese many different district has been a full of modern intriguing city, at the same time was discussed to old Shanghai social life style, social fashion transform, when the effect of Shanghai calendar posters sales range almost throughout the country of cities, villages, but also exported to southeast Asia, South America and other countries. Was mainly plays a role of commercial advertising, plays the role of advertising products, large Numbers of consumer groups more from aesthetic, mental level to appreciate of Shanghai calendar poster picture, it is similar to the image of Shanghai calendar posters a lifestyle yearning.