Research On The Management Modes Of Tourism Community

In the continuous process of building a well-off society in an all-round way, the steady growth of resident income contributes to a rapid development of tourism industry which has been treated as a crucial increasing point for the national economy in China. As a new concept, the practice of rural community development experiences a progress of exploration, implement and promotion. An effective mechanism, which encourages various parties such as government, resident and corporation participate in the development of rural community and tourism industry, is of great theoretical andpractical significance on the aspects of tourism development, resident income, andeconomic growth, etc.Focusing on the management issue of tourism-based rural community, this paperstudies the different management modes of tourism-typed rural community based on the analysis of the management practice, including government-oriented mode, proxy mode, autonomy mode, company-oriented mode. In addition, this paper analyzes the issues of participant type, management mechanism and sustainable development in different modes. This research also chooses four typical communities to carry out the relevant case studies, including Xidi Village, Zhuangli Village, Feicui Community and Hong Village which are located in Huangshan City of Anhui Province. The specific contents and innovations are as follows:Firstly, on the basis of government-oriented mode of tourism-typed rural community, this paper further analyzes the multi-agent management mechanism,proposes a sustainable development path which could ensure the progress of both tourism industry and rural community, and introduces an interval multi-attribute group decision making method. According to the case study of Xidi Village, this paper discusses fundamental characters, work division mechanism and income distribution mechanism regarding the interactive development between tourism industry and rural community. Finally, this paper also studies the application of method mentioned above in the management decision making of Xidi Village and analyzes some specific problems in the government-oriented management mode such as tourism resource development, resident right protection, etc.Secondly, on the basis of proxy mode of tourism-typed rural community, this paper analyzes specific management issues such as formation process, related participants,interactive process, coordination mechanism, operation mode and supervisory mechanism, proposes a sustainable development path of rural community management, further introduces a multi-attribute evaluation mode regarding agent selection. According to the case study of Zhuangli Village,this paper establishes an index system of evaluation including agent background, cooperation scheme,competitive ability,service quality,adopts the method of ANP to weight the indexes,and practically evaluates the proxy mode of Zhuangli Village.Thirdly, on the basis of autonomy mode of tourism-typed rural community, this paper analyzes the general mechanism of community management and tourism resource management, proposes a sustainable development path for effectively resolving the problems of regulation design, credible commitment and mutual supervision. According to the case study of Feicui community, this paper discusses the issues of community participation in tourism development such as mode characteristics, division mechanism and income distribution mechanism. In the end,the article also indicates some specific suggestions on the aspects of tourism resource development, share of development results and management ability promotion.Finally, on the basis of company-oriented mode of tourism-typed rural community,this paper analyzes the basic contents,guiding thoughts,development principles and related participants, establishes a sub-target and multi-stage plan of project implementation, and proposes a effective support mechanism and cycle mechanism in order to advance the development of community management. According to the case study of Hong community,this paper discusses mode characters,division mechanism and income distribution mechanism, and analyzes some specific problems such as distribution of public products, resident income support and excessive commercialization.