On The Political Communication Of The Communist Party Of China Since The Reform And Opening Up

In the process of human political civilization,political communication plays a very important role.Since the reform and opening to the outside world,the political practice of socialism with Chinese characteristics has created a unique political civilization of China and has become an organic part of human political civilization.However,the progress of the times,the rapid development of communication technology,the Internet profound changes to the social economy,politics and culture,also revealed hitherto unknown is the shortcoming of political communication and the insufficiency,prompted us to face the challenges and actively respond to challenges,through the improvement of political communication,and strive to improve the political communication Chinese characteristics to the new the realm of political civilization and the characteristics of China matching,combined with the political civilization of mankind.It can be said that since the reform and opening up,the political dissemination of the Chinese Communist Party has both a successful experience,a need to sort out,and there is also a difficult problem of communication needs to be cracked.Based on the reason,attempts from the theoretical background,historical evolution,the main task,since the problem and solution way and other aspects of the reform and opening up the theory and practice of the Communist Party of Chinese political communication studies and discusses,and strive to build a model for understanding since the reform and opening up the Communist party political communication China.Marx,Engels first to demonstrate the position and function of political communication in the activities of political parties,discovered the law of mass media in political communication in the evolution of news information and media opinion demonstrates the important role played in the capture regime in the proletariat political party.Lenin creatively expounded the principle of party spirit of the party newspaper,will combine the personal freedom of speech and discipline problems of the party,the party newspaper pointed out that the measure of the standard of the principle of party spirit lies in four aspects,the party constitution,the party's platform strategy decision and organizational experience.He also suggested that political communication is not the purpose of indoctrination,but targeted indoctrination,this"targeted" is mainly a variety of socialist revolution and construction of spontaneous"problem,it needs the media to play the role of public opinion guidance and example.At the beginning of the founding of the Communist Party of China,the political communication was placed in a very important position,giving the meaning of the Sensitization of political communication,that is,internal announcement and external communication.During the period of new democratic revolution,the Party established conditions for different mass stratification communication organization,formed to newspapers and periodicals as the main carrier,with the Red Army Political Communication as auxiliary means the characteristics of the communication network for the final to win the national regime,laid the foundation of winning and the Kuomintang propaganda war,the Marx doctrine from the edge to the center of inversion.After the founding of the party,to strengthen the use of newspapers and other news propaganda,in the newspaper to politicians at the same time,but also realistically according to different situation,respect and give full play to the initiative of the masses,and actively guide public opinion,formed from the propaganda and news to the innovation integration of this communication pattern.Since the reform and opening to the outside world,the Communist Party of China's political communication has gradually manifested itself as the three forms of the spread of political theory,the shaping and mobilization of political parties and the image of the country and the communication of the masses.In the face of media convergence has changed China's media industry the existing pattern of communication and the way of life,Games official public opinion and public opinion of the differentiation and conflict,there is an urgent need for new mainstream media plays a bridge function value communication and consensus reached.The party by focusing on the political task,realize the transformation of the spread of the main culture spread of elite talent,in this process,the construction of the party's media has gradually formed a new map,the external communication capacity has improved significantly,the credibility of the media constantly return to strengthen the guidance of public opinion.Especially since the eighteen transformation of the Party Central Committee with Xi Jinping as the core of the political communication audience popularization,younger,community and network,timely adjustment,the realistic demand the party's political communication concept and the masses of the people to achieve effective docking.However,with the arrival of the big data era,the impact of western social trends on the mainstream ideology becomes more and more obvious.How to effectively implement the Marx doctrine and lead the social trend of thought needs to play an important role in political communication.At present,facing the political communication China Communist challenges and difficulties mainly reflected in public opinion interaction field and the official opinion field is not enough,communication skills and means of communication cannot fully adapt to the new requirements of political mobilization and political socialization of.Break the current dilemma China communist party political communication,starting from the audience on the truth of things needs to improve,the narrative mode of demand,to reconstruct the discourse of the media demand,to participate in the communication process,do guide the supervision of public opinion and public opinion combined with the fundamental interests of the people in mind,transmission has been accelerated and improved attention,identity.At the same time,also to the scientific understanding of political communication in its own laws,especially the core of political information transmission by law,explore the route of transmission from a single organization,interpersonal,interpersonal and organization to combine new media,promote the dissemination of the main political parties from a single subject to Chinese Communist Party led the social subject,strive to cultivate and actively play the"social" and even individual as a function of the political communication subject,make it become the main political parties and political communication and complementary interaction.Since the Party Central Committee with Xi Jinping as the core has repeatedly proposed good Chinese stories and spread the sound of china.In the historical course of the great rejuvenation of the Chinese nation,in the promotion of national governance systems and governance capacity modernization of the mission of the times,we should take the innovative attitude,reform and improve the foreign political communication of the Communist Party of Chinese,change the existing foreign political communication coverage gaps and potential weakening situation,to form Chinese the characteristics of socialist political civilization and political civilization of mankind to form resonance,strengthen the accurate interpretation and dissemination of the Marx doctrine in twenty-first Century Chinese.