Party Newspapers And The Research Of The CCP Media Image Shaping Since The Reform And Opening Up

The image of the party is a manifestation of the comprehensive ability of the party,an evaluation given by the masses of the people based on their external characteristics,and a comprehensive impression produced by the people when they evaluate their objective overall effect.The party newspaper is an integral part of the party's cause and is a tool for propagating political parties' programs,lines,policies,and policies.The interaction between political parties and the media has also become one of the hot topics today.The governance concept,policies,and policies of political parties also affect the construction of the media itself;the party newspaper is an important resource for shaping the media image of political parties.Since the establishment of the Communist Party of China in 1921,it has paid great attention to propaganda in both the revolutionary war years and the times of peace and stability.It has attached great importance to the leadership of the news media and has demonstrated its full-scale image to the public through a variety of media.Focusing on this,this article attempts to start with the related concepts of the media image of the party newspaper and political party,and recalls that since the reform and opening up,the Chinese Communist Party has used the party newspaper to shape its image history.The research mainly uses methods such as literature analysis,historical analysis,problem introduction,and construction week sampling.The specific path is to explain the party media image formation from five aspects:theoretical results,policy guidelines,leader activities,commemorative events,and media integration.At the same time,summarizing the pros and cons and the new challenges faced by the CCP in shaping the media image in the context of "melting media",it proposes a solution to the relevant path.With a view to providing a reference for future media image modeling.