Research On Communication Of Marxist Theory With New Media

At present,the new media has developed rapidly driven by the information communication of which the digital technology and network technology are the core,changing the way and the pattern of production and communication of the information of human society.It is one of the characteristics of the present society that the new media is everywhere and rapidly penetrated into the fields of politics,economy,ideology,culture etc.In the process of spreading the Marxist theory gains vitality,and has been continuously evolved.Also it is essential to practice,chinization,modernization and popularization.It brings new challenges,but also provide new platforms and channels.New media is based on digital technology,including network media,mobile media,and other forms.The advantages are mass storage,diversification,fast communication and easy retrieval replication.It also has interactive communication advantage because of the characteristics of bidirectional communication so that the communication pattern has transformed the traditional pyramid pattern of one-way communication into a two-way communication of flat structure between communicators and audience.The new communication pattern brings new means helpful to enhance communication effect for Marxist theory.New media such as website,Weibo,WeChat occupies the important position to the communication of Marxist theory,principles and policies of the party and the state and major events that has good effects.However,new media also faces the voice rights transfer,pluralistic culture shock,rumors breeding,ideological security,information security and other issues.In order to take advantage of new media to spread the Marxist theory and give full play to the unique advantage of new media in the promotion of the spread of Marxism as well as abandon the negative social impact of the new media,we must grasp the good principles.Focus on the construction and management,combine the guide with filtering,single with diversity,education with penetration,at the same time pay attention to the participation and feedback,adhere to the principle of "three close to".Integrate the new media and traditional media,optimize the allocation of media resources,revitalize the stock and give full play to the synergies.Firmly grasp public opinion direction in the new media environment,constantly raise the level of consensus guidance,strengthen management and supervision of new media in accordance with the law,improve the government's credibility and authority,as well as advocate self-discipline of the media industry and netizens,play a role in social supervision and moral constraint,also monitor harmful information with technology for early detection,especially for the hostile forces of sabotage and incitement to achieve rapid response.Information security is also important when spread Marxism via new media that establish the national security strategy and promote the national information security awareness.With the guidance of the socialist core value system,the advanced socialist culture and the Chinese dream,strengthen the construction of the mainstream of Marxism new media and build high quality new media talent team to give full play to the new media communication of Marxism's main position.It's a system project to strengthen Marxism communication via new media.The study of promoting the Marxism communication effectively via new media will go deeper with the practice and development.Unremitting efforts and persistent exploration are needed.