The Research Of Marxist Mass Communication Against The Background Of The New Media

Based on the research perspective of the contemporary most booming information communication platform, that is, new media, drawing lessons from Lasswell, an American scholar's communication theory, this article intends to analyze systematically the five dimensions elements of Marxist mass communication on the era of new media, and then analyze the opportunities, challenges, problems and reasons of the contemporary Marxist mass communication, finally to explore the route strategy of new media about the contemporary Marxist mass communication.Marxist mass communication, in the long history of development, in different countries and culture circles, formed a rich and beautiful picture. Marx, himself, attached great importance to propaganda his own, expand the audience, make a self-examination and self-correction, eventually, made Marxism theory more mature. Starting from Marx, the Marxist communication constantly explored its own communication route, changed the mode of communication, so as to make continuous innovation. In China, Marxist communication had a history of nearly hundred years, communication mode kept on complete and systematic. In the modern world, all kinds of new media platforms, with digital technology, optical fiber technology, network technology as a technical support and material basis, boarded the stage of history, including MSN, QQ, web pages on previous time, and modern popular Face book, Skype, twitter, We Chat, etc, providing a new space for Marxist mass communication. On the new media era, Marxist mass communication needed to make new development according to the time changing.The related studies about Marxist mass communication on new media era done by academic circles were quite a lot, no matter books or academic articles, the quantity being considerable, meanwhile, the quality gradually improved. However, these studies seldom done multiple layered from philosophy, sociology, history, psychology, communication science and the perspective of information technology. Although the perspective cut elaborately, the grasp from the macro was often inadequate. This article tried to highlight the whole analysis of the impact from new media platform towards Marxist mass communication, and do a combing research systematically in logic, merging together such elements as Philosophical speculations, social factors analysis, interpersonal psychological acceptance, information communication principle and law cognition, and digital technology revolutionary development, etc.As far as the connotation and extension of the new media concept concerned, although academic circles had different definitions, could still tease out the representative point of view, whose propagation characteristic had already been recognized by more and more scholars. The contemporary Marxist mass communication, in its independent sense, also had the connotation and characteristics of itself. The Marxist communication intervened by new media, to a certain extent, changed the traditional Marxist mass communication, and brought transformation and change to the contemporary Marxist mass communication, highlighting the characteristics and significance of the times.In order to do a whole analysis into Marxist mass communication on a new media era, it ought to make a systematic research by steps and by elements. Based on the Lasswell's communication theory, this article would analyze item by item into such five elements as communication subject, object, content, channels and effect, and make an overview and clear understanding towards the structure of Marxist mass communication on a new media era.The development of anything must have its opportunities and challenges, not only the side of whose development should be seen, but also restrictions. And these restrictions, after being overcome and integrated, would become the new breakthrough and advancement. Through investigating into the opportunities and challenges, one body and two sides of the new media, it should be seen from a dialectical view towards the present situation of Marist mass communication, not blindly advocating, also not seeing the problems only. It was more important to find the possibilities and ways which could turn difficulties and challenges into opportunities. In terms of logic, this search for possibilities and ways was just the opportunity to put forward relevant strategies at the end of this article. This study then continued to discuss the existed problems and reasons of Marxist mass communication under the perspective of new media. The problem here is different from the challenges above. Challenges and problems are two domains, the former needing to be overcome and having the signification being as a step to sublimate, while the latter existing a orientation needing to be solved and to find out the root cause must be destroyed and removed. Challenges and problems constituted a writing logic bridge from the present situation to the strategy, and also interpreted the purpose that this article logically maintained systematic and holistic.Moreover, in the intense situation of international discourse competition, and under the atmosphere of ideological contest, it should not to forget the ideological attribute of Marxist mass communication, and must set up the position consciousness and competitive consciousness, which needed to absorb the strengths of western ideology, also to adhere to the principle, give priority to oneself, promote Marxist mass communication on a new media era with dominant attitude. Therefore, the concept in the field of ideology should be introduced. It should be introduced and analyzed whether it was faith identity, subject selection, the gap with the west, ideological confrontation or not. The western new media was filled with ideological struggle, but it was often covered by the appearance of a new media with openness and high degree freedom. In the study of the past, some scholars existed in the tendency of low political sensitivity; however, this article would keep attention to the ideological struggle in the field of new media, and embodied in each link.Strategy is the logical end point of this article, and also an issue with most practical significance of Marxist mass communication on a new media in reality. This article is set from the perspective of both inside and outside, that is, to improve and enhance the communication subject, content and channel from inside, meanwhile, to create a communication environment, influence the communication object, construct a complete scrutiny mechanism from outside, and so on, which seeks to form an atmosphere with internal cause and external cause, self-discipline and heteronomy working along both lines to common pursue a good communication effect, at the same time, to plan out a thoroughfare of contemporary Marxist mass communication on a new media era in our country. Marxist mass communication on a new media era, as a phenomenon following the trend of the times, is in the constant change, whether seen from the technology foundation, operation mode, innovation platform of a new media, or from international community, Chinese characteristics, as well as the human psychology, ways of thinking, discourse mode, etc. in the developing era, which Marxist mass communication was facing with. This determines that the research space continues needing to be expanded; the problem domain is constantly emerging. So, I will continue to work hard.