Research On The Communication Of Ideological And Political Education Of The Communist Party Of China In The Internet Ag

On the theoretical basis of Marxism and the ideological and political education,this paper focused on the topic of how to promote the optimization of ideological and political education communication in Internet era,making full use of related theories and previous research of communication,political science,sociology,pedagogy,psychology,management science.On one hand,it made a study of the past experience of the ideological and political education communication of Chinese Communist Party and on the other hand,analyzed the present challenges and opportunities of ideological and political education communication in the online era.According to the current features and growing trends,the paper systematically put forward the optimizing countermeasures of ideological and political education communication in Internet era.The full text includes six parts:The first part,introduction.It gave a general introduction of the study,including the research reasons and significance,the literature review,and the framework,method,content and highlights of the research.The second part,theories of the ideological and political education communication.First,the correlation between the ideological and political education and communication was explained and the meaning of ideological and political education communication and related concepts were defined.Second,it briefly outlined the Marxist theories,such as indoctrination,the theory of propaganda and ideological and political work,theory of human nature and comprehensive development,life theory and meanwhile,made an explanation of other related theories,like communication,pedagogy,politics,sociology,management,psychology.The third part,the historical experience and enlightenments of ideological and political education communication of Chinese Communist Party.According to the characteristics in different periods,the paper divided its history into six parts:(The early 20th Century-1921)the beginning,(1921-1949)the developing stage,(1949-1966)the mature stage,(1966-1976)the damage stage,(1976-1978)the recovery stage and(1978-the end of 20th century)the recovery stage,and discussed the historical experience and enlightenment of every stage.Finally,the following ways were explored which would did great good to the optimization of ideological and political education communication:adhering to the guiding role of the Marxism,focusing on the main tasks of the time,emphasizing the leading and exemplary role of communication subject,the receiver's the extensity and hierarchy of the receivers,the updating of communication methods and correcting faults caused by self limitation.The fourth part,the present situations of ideological and political education communication in the Internet era.At first,the part made an analysis of its opportunities and challenges,the current features and future trends.Firstly,it analyzed the opportunities in the network age.For example,the limitations of time and space have been broke down;the communication tools more attractive and intelligent,the information sources more diverse and resources more richly,communication process becoming flattening and interactive.Secondly,it explained the challenges of communication faced at the present time which included the differentiation of social groups,the diversification of values,the weakening role of the "gate-keeper",the invalidation of traditional teaching methods,the lack of self-discipline,self-control and discriminability,effect erosion affected by social contradictions.The fifth part,the main characteristics of ideological and political education was fully expounded,And it clarified clearly the objective requirements and its law of developments,laying the foundation for proposing the targeted and prospective optimization strategies.The main characteristics is the interaction between subject and object,contents and methods becoming increasingly diverse and personalized,virtuality and reality combination of communication practice,institutionalization of management,openness of communication methods,socialization and immediacy of its key elements and its life-based infiltration.The last part,optimization path of ideological and political education communication in the Internet age.As the core of the paper,the chapter,based on the new demands and features of the internet age,came up with a systematic optimization path covering ideology,subjects,receiver,contents,methods and mechanism of communication.Firstly,the basic standards,preconditions and creative models of ideological and political education communication optimization,adhering to the fundamentality and guidance of communication concepts;second,to emphasize the leadership of communication subject,that is,image-building of Chinese Communist Party,team construction,opinion leaders cultivation;thirdly,to pay attention to individuality of the receiver,that is,its dominant role,demands,features,favors and media literacy,initiatives of self-education;fourthly,to strengthen progressiveness and cohesion of communication contents under the Internet era background,including using Marxism in criticizing and guiding multiculturalism,building a content system with distinct feature and perfect structure,highlighting agenda setting around the central work and theme of the times,the online transformation of traditional resources and new expression approaches;fifth,to promote the flexibility and attractiveness of communication methods,including the main front of organizational communication,the emotional influence of interpersonal communication,making use of mass communication,building diverse matrix,seizing opportunity and big events;sixth,to make the spreading mechanism oriented and long-lasting in the internet age,establishing the decision-making leadership,guarantee mechanism,supervision and responsibility,environmental governance,examination and evaluation.The chapter started with the above elements and discussed their internal relations.It took systematic optimization as the foothold and put a strong emphasis on timeliness,modernity,scientific nature and artistic quality.