Research On The Public Opinion Propaganda Work Of The Guide Weekly

The propaganda work of public opinion is closely connected with ideological and political education.As for the object,both are human-targeted.As for the aims,both are the effective ways for The Communist Party of China to achieve the political aims.Hence,ideological and political education can not be isolated from propaganda work.During the early days of establishment of CCP,the party journals and newspapers was the basic platform to carry out the propaganda work.The Guide Weekly was one of them.The Guide Weekly is the first political department newspaper of CCP.It started its publication in Shanghai on September 13 th,1922.Five years later,it discontinued its publication in July,1927.In all,it published 201 issues,1474 articles,3,460,000 words.The Guide Weekly witnessed the development of the CCP.It is an important resource for the research on the early history of the CCP,particularly the public opinion propaganda work,the ideological and political education and the guide work.Since the publication of The Guide Weekly,it sticks to the principle that “Party takes charge of the party newspaper” as well as the principle of the independent propaganda and editing by the CCP.The Guide Weekly becomes a newspaper with unique CCP characteristics and arouses a widespread influence in society.Since the establishment of the CCP,the party newspapers and journals have always been in an important position in guiding the whole party and the whole country.They act as an important tool for connecting the masses and organizing the masses.Especially in the early days of the CCP establishment during which the news media was underdeveloped,newspapers were an effective platform.By the means of the party newspaper,the CCP strengthens the ideological guidance and dissemination of public opinion,affects the community and cultivates Marxists,which lay a solid foundation for the party building and development of the revolutionary cause.Generally speaking,the propaganda work of the CCP has unique historical experience in disseminating advanced ideas,educating party members,cadres and the masses,leading the social atmosphere as well as guiding public opinion.This paper takes the Guide Weekly as the object of the study.Vertically,the paper gives a comprehensive description of the development context with its own evolution.It introduces the overview of The Guide Weekly,including the background,the home-and-abroad situation,the publication,the operation,the editors,the discontinuation,and then analyzes and interprets the main reports and propaganda contents of The Guide Weekly,focusing the dissemination of Marxism-Leninism,the analysis of China ' s basic national and the international social environment,the promotion of the first cooperation between the Kuomintang and the CCP,the guide for the workers.Horizontally,the paper analyzes the contents of the newspaper reports,clarifies the beliefs of the editing and spreading,summarizes the report subjects,and surveys and describes the aims and the styles of the propaganda work.Furthermore,the paper studies how the CCP carries out the propaganda work of public opinion,how to spread the advanced thoughts,how to carry out the will of the party,how to organize the masses,how to lead the social atmosphere and so on.Finally,the paper summarizes and evaluates The Guide Weekly's contribution and lessons learned.It discusses the inspiration of The Guide Weekly and its development to the work of the contemporary party newspaper and the public opinion propaganda,emphasizing the useful reference in the aspect of the manner of newspaper operation,writing style,work style,and propaganda function.