A Study On The Conflict Of College Students' Entrepreneurial Values In The New Era

At present,we are in an unprecedented new era of entrepreneurship.Young college students are witnesses and main force of this new era.The new era has brought great impact on the values of young college students,and it is urgent to establish a new system of values which is compatible with the entrepreneurial age.The conflict of values is inevitable in the collision and changes between new and old values.The conflict of values is the basic and core problems in the study of entrepreneurial values.If the conflict cannot be resolved in a good way,then for college students,entrepreneurship is perhaps a brief and exciting journey,which is enough to become the biggest reason of studying the conflict of college students' entrepreneurial values.The so-called conflict of values is the negation and competition among values.Universality,profundity,complexity and long-term are features of values conflict.The conflict of college students' entrepreneurial values are manifested as conflicts between ideals and reality,interests and virtue,material and spirit,individual and collective,means and goals,survival and development.The causes of the conflict of college students' entrepreneurial values are very complicated,which lie in both college students and the society.Social existence determines social consciousness.Therefore,certain social existence must bring about impacts on the conflict of entrepreneurial values of college students.These social existence mainly include globalization,impact of Western values,imbalance of interest structure,market economy,and co-existence of "traditional,modern and postmodern",which constitute the unavoidable historical background of college students entrepreneurial values conflict.The conflict between traditional professional values and modern professional values,the conflict between traditional business values and modern business values have also brought direct impact on the conflict of college students' entrepreneurial values.At present,the prevalent utilitarian entrepreneurship education in colleges and universities,has also become a booster of the conflict of college students' entrepreneurial values.Especially the elitism,instrumentalism,and knowledge generalization showed in the process of entrepreneurial education,and utilitarianization in the practice of entrepreneurial education further intensified the conflict of college students' entrepreneurial values.The essence of conflict of values is the conflict among different interests,as long as there exists different interests,there will be conflict.The conflict between self-interest and altruism is the root of the conflict of college students' entrepreneurial values.The conflict of college students' entrepreneurial values should be turned mainly shows in the transition from conflicts between moral and benefit to equal stress on moral and benefit,from conflicts between equity and efficiency to emphasize equity,from conflicts between individual and collective to emphasize real collective,from conflicts between the means and the goals to equal value of means and goals,from conflicts between survival and development to the focus of development.The need to change the values of entrepreneurship is not entirely determined by the conflict itself,but on the competition of conflict forces.The conflict will turn to the winning side if one force overcomes another,and ultimately to a new balance.The shift in the conflict of college students' entrepreneurial values depends on the competition of forces of two standard values which are individual standard and social standard.Corporate social responsibility,entrepreneurial spirit,new business civilization,social entrepreneurship,and moral capital all have social standard power which is conform to the trend of social development and recognized by people,which pushes the entrepreneurial values conflict turn to the inevitable direction of social development.The resolution of conflict of college students' entrepreneurial values is not a spontaneous process.In other words,if we do not "intervention" and let the "conflict" grow freely,it may need more time to achieve a new balance of values system,for in the process of competition between the two forces of the conflict,we do not know which force occupy the dominant force,and whether the value that occupies the dominant force is reasonable or not.Therefore,some strategies and methods of resolving conflict are needed to guide the value to "rational" development.The resolution of the conflict of college students' entrepreneurial values needs to follow principles of subjectivity,practicality,inclusiveness and complementarity,it also needs to find focus of resolution according to the create law of entrepreneurial value.Entrepreneurial value recognition,entrepreneurial value goal,entrepreneurial value means,entrepreneurial value standard and entrepreneurial value evaluation are easiest parts of causing conflicts in the process of value creation.Therefore,the resolution of entrepreneurial values conflict should be made with attention on these key parts.Whether there is entrepreneurship leading values or not,and what kind of entrepreneurship leading value is to be built,play a decisive role in the resolution of conflict of college students' entrepreneurial values.A basic standard of value evaluation is established once college students' entrepreneurship leading value is built.The entrepreneurship leading values with development as its standard value are in line with the Marxist value of human development,consistent with the trend of social development,and of social rationality.Therefore,in the current era,to resolve the conflicts of college students' entrepreneurial values,the entrepreneurship leading values with development as its standard value should be established.The core value of development-oriented entrepreneurship includes freedom,innovation,contract and development.Strengthening the leading role of core values of socialism in college students' entrepreneurial values is inevitable requirements of era development as well as personnel training.The core values of socialism further resolve the conflict of college students entrepreneurial values through the leading of value goals at national level,the guidance of value means at social level,and regulations of value behavior individual level.School education is an important channel for the resolution of college students' entrepreneurial values conflict.The vigorous development of entrepreneurship education in recent years has provided an important path to resolve the conflict of values.Help college students establish the correct entrepreneurial values in the process of entrepreneurship education through the establishment of advanced entrepreneurial education concept,the reform of entrepreneurship education,the construction of scientific and rational entrepreneurial education system,the promotion of the integration of core values education and entrepreneurship education,the establishment of a developmental evaluation system,the strengthening of entrepreneurship culture and other ways,in order to achieve the fundamental purpose of resolving the conflict of college students entrepreneurial values.