A Dydamic Equilibrium Analysis On The Co-evolutionary Process Of Individual Compliance Actions And Social Norms

Under the framework of behavioral economics,this paper discusses individual choices of maximizing their own utility under the constraints of survival dilemma,and obtains the dynamic evolutionary relations of micor-individual behaviors and macro-social order formation process by introducing the relevant researches of psychology and sociology.The tension between the intrinsic needs of human beings and the behavioral requirements of external norms constitutes the inner conflict of individual survival dilemma;In the daily life of social interactions,people play different roles in order to adapt and improve the living conditions faced with different social situations,thus the contradiction of behavioral rules corresponding to different role identities leads to inter-individual conflict.These two types of conflicts are the sources of the survival plight of every member of society.And the individual behavioral options in optimizing living conditions manifest the internalizing social norms and changing the identity strategies.Firstly,through introducing personality heterogeneity and psychological costs due to deviating from social norms,the third chapter discusses the "Compliance Cost Curve" of two different personality types and analyzes the different individual action responses to the same rate of social norm compliance.The individual's compliance choice will change as the norm-compliance ratio changes,and based on the microscopic subject's choice of action,this paper furthermore obtains the trend of social norm compliance ratio.On one hand,we imagine the assumption of the continuous normal distribution of personality types,that is to say,there are differences in the strength of internalizing social norms,expressed by the psychological costs of deviating from social norms;on the other hand,the inclusive degrees of distinct social norms are not the same.So this paper is trying to understand the divergences and overlapping between individual heterogeneity and the variance of"social tolerance",then proposes a dynamic balanced model between individual genetic characteristics and the tolerance of social norms.Secondly,people have different degrees of identity in different group organizations,which endows them specific senses of identity.The interactions among groups with different social norms contribute to changes of the social contexts one individual is faced with.By the introduction of identity utility,this paper explores the individual's psychological process of internalizing social norms through adjusting the confrontational powers of "selfishness" and "sympathy",mechanism in one's decision-making system.Therefrom,individuals achieve their own harmonious relationship with the external environment by different strengths of identity and the identity conversion strategies when different identities are difficult to reconcile.Furtherly,this article demonstrates that individual personality heterogeneity reflecting different psychological processes of internalizing social norms,so computer social simulation models including individual psychological characteristics simulate individuals' different norm-compliance action choices with the differences of interactive updating factors during social interactions.Besides,based on survey results of personality scale and behavior scale,this paper confirms the fact that the individual's willingness to comply with the social norms is affected by both the dual elements of external environment and intrinsic gene,corresponding norms compliance ratio and personality traits measured by social responsibility scores.Finally,this article continues to use experimental researches of social simulation and scaling analysis,aiming to empirically testing the impact of identity on the individual action choices.Computer social simulation models describe the independent choice of different identity strategies due to the conflicts of different identities.Consequently,the blending balance of multicultural norms "emerges" in large numbers of individual responses to various external environments aiming to resolve their own predicaments.The scaling experiment proves that the individual's willingness to comply with the norms is affected by the strength of sense of identity when one is confronting outside group threats.To sum up,this article focuses on the co-evolutionary connection between individual behaviors and the forming process of social orders cross-using psychology and sociology related results under the behavioral economics analysis framework.Interdisciplinary research perspective is closer to the reality,thus enriching the traditional economics of individual choice.The interactions among social members affect subjects' behavioral patterns,which will bring about stable group behavioral norms in the long run.In other words,from the evolutionary perspective of behavioral economics,the equilibrium of social norms is an evolutionary result of the process during which huge numbers of individuals try to solve their own survival dilemmas.