Economic Analysis On The Dilemma Of Green Building Scale Promotion

"Building a resource-saving and environment-friendly society" is a basic national policy of our country.In June 1,2006 the "green building evaluation criteria"(GB/T 50378-2006)implementation as the starting point,China began to promote the green building;released in May 2011,the Ministry of housing and urban "Outline" China green building action and the local government to push out green building incentives and policies of special funds,which greatly promoted the development of green building;in order to better scale to promote the development of green building,at the same time with the process of urbanization,housing and urban construction department issued in 2011 "on the green key small towns pilot demonstration in the implementation of opinions" issued in 2013 "and" 12th Five-Year "green building and green ecological city development plan",put forward" "during the 12th Five-Year China began gradually from green building demonstration area,a comprehensive demonstration to change,formulated the "12th Five-Year" to promote green The path and safeguard measures for the development of small towns and green ecological city.In the policy and financial incentives,by the end of December 2015 a total of 4071 green building labeling project,22 national green ecological city,green ecological demonstration area of nearly 70 local,7 country towns.But with the popularity of green building,green ecological city,state and local government fiscal incentives decreased year by year,the relative lack of market economic policies to support the development of green building,the former stage of the outbreak,into a relatively slow development period,the lack of development potential.This paper attempts to explain the reasons for the difficulty of large-scale promotion of green building in China with the economic thinking.This paper takes the economy of the whole life cycle of the green building as the research object,and constructs the multi game model of the government,the developer and the consumer.In this paper,the author analyzes the cost and benefit of the three party involved in the process of promotion,and sets up the 5 decision models from the aspects of the individual decision-making and the ecological compensation of the three party,and takes Ningxia and Shandong as an example to verify the correctness of the model.This paper puts forward the long-term mechanism of green building scale promotion,so as to promote the popularization and application of green building.Specifically,the contents of each part are as follows:The first part from the green building and green building evaluation standard,green building technology introduced the domestic and foreign green building development,points out that the research of domestic and international green building technology and evaluation system has been more comprehensive and mature,the incremental cost of green building benefits are also studied qualitatively and semi quantitatively,but the incremental cost,less the green building life cycle ecological income and promotion policy,system of comprehensive analysis and research,the lack of analysis from the economic point of view,research methods and research results of green building policy.The second part firstly summarizes the promotion of green building dilemma literature,put forward to participate in the game analysis of the important influence on the cost and benefit of green building.Then introduces the architecture method mentioned in the relevant literature,the method of integration of Economics(game theory,ecological compensation),analyze participation cost and benefit,the ecological compensation mechanism of green building in various angles,the key factors restricting the development of green building scale from the results.The third part is the interactive game analysis of participant in the process of green building scale promotion.The positive externality of green building scale promotion is analyzed.To promote the construction of the main scale of green related subjects for the government,developers and consumers three party.Different stakeholders have different expectations and the cost involved in the goal,through the three party to construct the incentive mechanism of green construction scale of the game,that green building large-scale promotion problem solving ideas from theory.The fourth part of the identification and evaluation of green building incremental costs and benefits of three party participation in the promotion process(consumers,developers and government)and analyze the cost-benefit analysis and ecological compensation mechanism,the establishment of three party individual decision making model to promote green building,to further refine the fourth chapter constructs the game analysis,characteristics of the whole process to quantify the green building life cycle cost income.In the fifth part,Ningxia Hongsibu District lujiayao resettlement project and Shandong Zhangqiu Xiuyuan river green ecological city as an example,the calculation of the scale of the green building life cycle cost,incremental net present value of revenue,respectively,individual decision-making evaluation,evaluation of ecological compensation mechanism and comprehensive evaluation assessment,verify the correctness of the decision model the results of analysis and evaluation,and Policy Research for large-scale promotion of green building.The sixth part for the large-scale promotion of green building in China,put forward the technology difficulties,economy,management,and Countermeasures of green building large-scale development of four aspects,construct the corresponding system development,standardize and guide green building scale,and puts forward seven measures to help green building scale the development of.The main conclusions are as follows:1.green building scale promotion involves the government,developers and consumers of multiple relations.Due to the positive externality of green building and ecological benefits is relatively backward,in the early development of the green building market is often the problem of market failure,the game analysis shows that the government's incentive policy design and regulatory intervention is the key to promote green building market mature.The government should formulate relevant policies and regulations to regulate the behavior of developers,continue to promote green building large-scale promotion of development;on the other hand,the consumer's purchase intention and demand,incentive and pull the green building large-scale promotion construction.2.from the perspective of economics,incentive mechanism is necessary for the government to promote green building large-scale promotion of development,from direct financial subsidies,tax incentives,supporting the construction fee waiver or concessions,given the green building economic support.However,the main body of ecological compensation is not only the government,in some projects,the ecological benefits consumers get more,and therefore can be increased by means of the increase in the cost of green building costs paid by consumers.3.in the promotion of green building scale technology,priority should be given to the promotion of high rate of green building technology.Under normal circumstances,should take priority to encourage the construction of energy-efficient technology;in building energy utilization technology,of building energy saving technology and solar energy utilization should give priority to support and improve the funding support;in the use of water resources in the design of incentive mechanism,should give priority to encourage the collection and utilization of rainwater utilization technology.4.in the promotion process of large-scale green building,different stakeholders have different expectations and the cost involved in the target,developers invest in the development of green building is to get more return on investment and economic benefits;consumers choose green building because it can bring better living and working environment,so as to improve the quality of life and the work efficiency of the government;the promotion of green building is mainly from the ecological and environmental protection,conservation of energy resources,enhance the ability of sustainable development of economic and social perspective.The design of incentive policy should combine the adjustment object,policy demand,policy tools and policy effect to improve the feasibility and effectiveness of incentive policies.5.in the construction of the policy and system,we should do the following:first,improve the green production scale of the green building,so that it can have better social output under the same conditions.The government can developers to develop green building large-scale subsidies,making its development and profit maximization,so as to mobilize the enthusiasm of the developers,to increase its production capacity,to further expand the scale of green building.Two,the government should pay more attention to the scale of the promotion of green building responsibility,improve the government's achievements in the promotion of green building scale weight.The three is the government should try to eliminate the uncertain factors affecting the external corporate social output scale,to promote green building developers social output to provide good service,to ensure that the enterprises to carry out social activities can produce the corresponding social output.Four is the introduction of green building large-scale development financing preferential policies.The innovation of the paper:1)this paper applies game theory to promote the process of green building positive externality analysis,clearly promote the three party related to the subject of green building scale(the government,developers and consumers)interactive game life cycle,the dynamic game model of incomplete information construction of the government and the developers,government and consumers as well as a complete information dynamic game between developers and consumers,which lays a theoretical foundation for making policy system.2)this paper mainly through the establishment of green building technology cost estimation model and analysis of the characteristics of their costs and benefits in different game subject and time distribution,the establishment of the promotion of individual decision-making model of green building life cycle,economic performance for the main game to quantify the promotion of green building in the process of formulating policies,to promote green building theory and basic data.3)based on the theory of ecological compensation mechanism,further analysis of the main three party(the government,developers and consumers in the game)the ecological benefits,ecological benefits,the establishment of large-scale ecological compensation mechanism of the green building project model,provide a theoretical basis for the development of large-scale promotion of the sustainable green building policy.This paper also has some deficiencies,of interest to promote the process of scale of green building,green building theory theory of the relationship between technology and economy evaluation,puts forward the analysis mechanism between green building large-scale promotion in the government,developers and consumers and the coupling relationship is not perfect and development of the.Green building large-scale promotion and implementation is an important strategic decision of China's green building scale,meet the needs of the supply side structural reform and development,but the scale promotion management of green building is the subject of extensive and complicated one,the need to overcome the purely technical ideology,using multi-disciplinary knowledge widely considered many factors of policy,economy and technology,the future research and more broad space.