Research On Knowledge Sharing Mechanism Of Customer Collaborative Product Innovation Based On Network

Customer cooperation is closely related to the enterprise product innovation. Contradictions between product unsalable and strong market demands have existed in the enterprises across the country at present,which is rooted in the products unable to meet the personalized needs of terminal customers. The government put forward the reform of the supply side which is aimed at improving the adaptability and flexibility of demand and supply structure to the changes in needs. On the other side, how the enterprise to deal with and solve this problem has become a hot issue in research of product innovation.Traditional customer collaborative product innovation is often confined to the colleges and universities, research institutes and other cooperation organization and part of the leading customers. Internet technique,especially the development of web 2.0, has made the customer collaborative product innovation proceed in a wider and broader range.The essence of customer collaborative product innovation is to get a full access and utilization from customer knowledge, which is based on the premise of the customers' initiative of sharing their own knowledge.However, under the network environment of collaborative product innovation, the heterogeneity distribution and diversity of innovative person bring dynamic and uncertainty to the knowledge sharing activities.Therefore,it is of profound significance for enterprise to carry out the customer collaborative product innovation to use appropriate research tools and methods to analyze and grasp the particularity of innovative person during knowledge sharing.To sum up, Innovation under the network environment is analyzed based on the theory of ecosystem, rational behavior and the social network theory. Learning from results from related academic field, this paper studies the inner operation mechanism of knowledge and characteristics of knowledge sharing. Specifically, this thesis is proceeded from the following parts.Part ?: Analysis the system for customer collaborative product innovation. The system for customer collaborative product innovation is constructed based on the theory of ecosystem, for analyzing system characteristics, element composition and element interaction of collaborative customer collaborative product innovation under the network environment. Results of the paper shows that distribution,interaction, competition and evolution of the main part of collaborative innovation product, collaborative object and collaborative media have obvious characteristics of ecosystem.Part ?: Analysis the sharing mechanism of knowledge sharing in customer collaborative product innovation system. Based on the theory of social network and study of cases exploratory, nearly two years'knowledge sharing behavior of three collaborative innovation platforms from two enterprises are mined and systematical analyzed.Then extract the common influencing elements of knowledge sharing and analyze the relationships between analytical factors and knowledge analysis. Study shows that subject network relationships, the relationship between the subject and the media, and the time factors present a common feature.Part ?: To sum up the studies of above, the behavioral theory (TRA)and the social network theory are integrated to construct the theoretical model and research hypothesis of the relations between system elements,attitudes towards knowledge sharing, knowledge sharing intentions. A two-stage questionnaire is adopted to test analyze the characteristics and trends of relations between system elements in the timeline. (1) the network relationships between the main body, and the main body to media have positive influence on the attitude toward collaborative customer knowledge sharing. Knowledge sharing emotions and individual cognition are served for the half a mediation role in the network relationship between the main body, media and knowledge sharing intention. (2) the influence of the relations between main bodies to the sharing emotion, personal cognation and the individual sharing will is improved with the increments of collaborative experience. On the other side, the influence of the relations between main bodies and the media to the sharing emotion, personal cognation and the individual sharing will is reduced with the increments of collaborative experience.Part ?: Under the network environment, the governance mechanism and governance countermeasures of knowledge sharing of customer collaborative product innovation is put forward, based on the theoryof management mechanism and management countermeasures. Study shows that the management of knowledge sharing of collaborative innovation network system should start from the aspects of synergetic relationship and knowledge sharing process. On the synergistic relationship side,guidance and encouragement to the relations between collaborative customers are important, at the same time, the dissemination of the information of collaborative product in the network is of significance. On the knowledge sharing side, classified management based on external behavior and internal influence mechanism during knowledge sharing process is put forward.In short, this paper not only enriches the theory study of collaborative network ecosystem, online social network, network customers' behavior, but also make scientific,reasonable and effective network collaborative products innovation decisions for the enterprise and present theoryguidancefor network knowledge sharing management countermeasures.