Research On The Communication Of Ideological And Political Education In The Ecological Governance Of Network Public Opinion

There are many ways on ecological governance of network public opinion,the ideological and political education is only one of the governance methods,it has increasingly highlighted its unique advantages and values.The involvement of ideological and political education communication in the ecological governance of network public opinion depends on whether the communication channels of ideological and political education are established in the process of ecological governance of network public opinion,and the standpoint,concept,content,method and value of ideological and political education run through the whole process and links of the production,consumption and spreading of network public opinion.Although academia has carried out multidimensional research on the issue of ideological and political education communication in the ecological governance of network public opinion,and put forward corresponding problems and countermeasures,the functional advantage of ideological and political education communication in the ecological governance of network public opinion has not been fully demonstrated,the spread of ideological and political education is still in a weak state.Studying the dissemination of ideological and political education in the ecological governance of network public opinion can further develop the interdisciplinary vision of the ecological governance of network public opinion,and can further deepen the role of ideological and political education in promoting scientific development of ideological and political education communication study in the new era.The first chapter discusses the relationship between the ecological governance of network public opinion and the dissemination of ideological and political education.It is necessary to examine the elements and problems of network public opinion ecology within the framework of network public opinion ecological governance,with the three elements of network public opinion resources,network public opinion subject and network public opinion environment emphasizing a kind of dynamic structural paradigmof network public opinion ecology and the necessity of adhering to the evaluation method of the rationality unity of technical and value.The ecological problems of internet public opinion are affected by multiple factors,the alienation of power makes the ecological structure of network public opinion dissolved,the deviation of issues makes the ecological control of network public opinion insufficient,and the discourse conflict makes the ecological discourse of network public opinion divergent.In addition to correcting the concept of governance,the network public opinion ecology towards governance must also establish the value direction of ecological governance of network public opinion,put forward the core issues of the ecological governance of network public,in order to explore the space for ideological and political education to participate in the ecological governance of network public opinion.The ecological governance of network public opinion has the characteristics of diversity and comprehensiveness,which is specifically manifested in the diverse presentation of governance subjects,analytical approaches,and participation expectations,the comprehensive involvement of the integration of media culture,the desire for a better life,and the major social contradictions.The ecological governance of network public opinion should have a place of ideological and political education.The participation of ideological and political education in the ecological governance of network public opinion in the form of communication is not only conducive to the ecological governance of network public opinion,but also the mission of ideological and political education.The second chapter discusses the value judgment of ideological and political education communication participating in the ecological governance of network public opinion.Power condition,issues objectives and discourse power are the focus of ideological and political education communication participating in network public opinion ecological governance.The dissemination of ideological and political education is different from other governance methods,it has the characteristics of spreading positivity,dual space-time orientation,functioning via media and Marxist thinking modein the ecological governance of network public opinion.As a governance measure,the expansion and reinforcement of ideological and political education has entered the new field of ecological governance of network public opinion.It is mainly reflected in the development process of expansion and reinforcement of ideological and political education to expand the vision of ecological governance of network public opinion,the goal of expansion and reinforcement of ideological and political education to break through the difficulties of ecological governance of network public opinion,the practical conditions of expansion and reinforcement of ideological and political education to correct the framework of ecological governance of network public opinion,the multi-cognition of expansion and reinforcement of ideological and political education to evaluate the ecological governance process of network public opinion and the interactive effect of expansion and reinforcement of ideological and political education to reshape the value of ecological governance of network public opinion.Information exchange,communication relations,participation behavior and public opinion structure are the functional manifestations of expansion and reinforcement of ideological and political education communication to be involved in the ecological governance of network public opinion.The third chapter discusses the current situation of ideological and political education communication in the ecological governance of network public opinion.The communication of ideological and political education is in a weak field in the ecological governance of internet public opinion,which is mainly manifested in the following aspects: the communication of ideological and political education lacks the educational guidance for the public's participation in the internet public opinion;the communication of ideological and political education lacks the participation in the production,consumption and communication of internet public opinion;the communication of ideological and political education has not yet made a target inquiry into the ecological governance of internet public opinion.Once the ideological and political education isn'tstrengthened and expanded,the ecological governance of network public opinion will face the lack of rationality in public network communication,the probability increase of network public opinion participating in the solidification of groups,the indirect increase of the cost of ecological governance of network public opinion,the rise of unsafe factors in network space,the difficulty of containing the bad atmosphere of network public opinion and of maintaining a harmonious social order,as well as the weakening of the dominant position of mainstream ideology in network public opinion and other risk threats.“Post-truth” is the situation of the times when the expansion and reinforcement of ideological and political education is involved in the ecological governance of network public opinion.The “post-truth” inducement of the feebleness of ideological and political education expansion is the unification of emotional agitation of public opinion,the alienation of technology recommended by algorithms,the practical turn of alternative space,the retreat of the value of simulation performance,and the lack of the majority of phantom public.The fourth chapter discusses the practical way of ideological and political education communication participating in the ecological governance of network public opinion.Ideological and political education communication participates in the ecological governance of network public opinion,must adhere to the guiding principle,the value principle,the system principle,the subjectivity principle and the development principle.The way for ideological and political education communication to be involved in the ecological governance of network public opinion is the thinking to deepen the former's governance function.For the expansion and reinforcement of ideological and political education involved in the ecological governance of network public opinion,it is required to adhere to the mainstream ideological stand of network public opinion,highlight the human value of ecological governance of network public opinion,attach importance to the process understanding of ecological governance of network public opinion,enhance the conscious initiative of participants,and explore the five principlesof communication practice suitable for ecological operation of network public opinion.The dissemination of ideological and political education should gather the development vitality in the public opinion field,understand the classifications and requirements of the public opinion field,focus on the knowledge production and differentiation of the public opinion field,and actively expand the space-time circumstances in the public opinion field.It is also necessary to grasp the pattern of network public opinion work,adhere to the leading position of ideological and political education value in the pattern of network public opinion work,strengthen the driving role of basic contradictions of ideological and political education in the pattern of network public opinion work,and control the evolution trend of ideological and political education expansion in the pattern of network public opinion work.Moreover,it is also of great importance to construct innovative themes in the ecological governance of network public opinion,seek ecological return of expansion and reinforcement of ideological and political education,strengthen the topic setting of expansion and reinforcement of ideological and political education,promote the spatial production of expansion and reinforcement of ideological and political education,and realize the narrative turn of expansion and reinforcement of ideological and political education.The last part is the conclusion,which discusses the trend of ideological and political education communication in the new era.It is the future thinking after the ideological and political education communication participates in the ecological governance of network public opinion.In the new era,for the ideological and political education communication,it is required to pay attention to the issue of network public opinion,respond to the ethical challenges of the network public opinion,attach importance to the perceptual transmission of the network public opinion,and become the “ideological weapon” of the network public opinion.