Research On The Generation And Response Mechanism Of Internet Public Opinion

In today's world,the Internet has penetrated into all fields of social production and life,and has exerting a subtle influence on all fields.With the rapid development of network technology,the mass media has gradually become the main way of information dissemination,and the speed of information dissemination is getting faster and faster,and the scope of information dissemination is becoming more and more wide.Public emergencies,social problems and the formulation and release of government policies will spread rapidly and extensively through the Internet at the first time.It can be said that the network has become a mirror of the real society,become a platform for the convergence of various interests,and become an amplifier of ideological culture and social public opinion,and the network public opinion comes into being.At the National Conference on propaganda and ideological work,comrade Xi Jinping made an important speech on the theme of "doing a good job in the work of public opinion on the Internet".It stressed that it is important to take the work of public opinion as the top priority of propaganda and ideological work according to the development needs of the situation,and put forward new demands on how to do a good job of public opinion on the net.A new deployment.The Internet has become an important tool for governing the country.How to make full use of this tool and give full play to its role,we need to clear the characteristics of the network public opinion,the process of evolution and the communication mechanism.Only in this way can we formulate the countermeasures against the network public opinion,and ensure the security of our ideology and the security of the political power.In this paper,the network public opinion as the research object,through the relevant theories and research at home and abroad,for the accurate definition of network public opinion,the basic characteristics and types of network public opinion.Using computer thinking,the evolution process and communication process of network public opinion are modeled by computer algorithm flow chart,and then the specific path selection for the response to network public opinion is put forward.