A Study On Overall System And Televison Signal Making Process Of CBA

TV and sports marriage strongly promoted the development of the professional league,television rights doubled the price of the professional sports league revenue as the main source,but the CBA league television at the macro and micro level there are still many problems.In this paper,the author analyzes the current situation of CBA league television broadcasting by means of literature review,expert interview,content analysis and field investigation,and analyzes the macroscopic system problems and microcosmic images,sounds and subtitles of CBA league television.The impact of CBA television to improve the quality of the main factors,and put forward the corresponding countermeasures,mainly draw the following conclusions:1?cybernetics and information theory is the theoretical basis of the upper research;semiotics theory,"gatekeeper" theory and agenda setting theory is the use of theoretical basis,throughout the CBA league television broadcast always.In the process of professionalization of the CBA league,television has not been due attention,reflecting the current CBA league television broadcast level is relatively low,the process of professionalization is relatively slow.2?at the macro level,the current administrative system of China' s radio and television administrative tendencies and highly monopolistic nature,is restricting the CBA league television broadcasting rights and improve the quality of television broadcast an important factor in the separation of production and broadcast as the future trend in the CBA League Of the television is still in its infancy;the lack of special legal protection,a serious impact on the CBA League television marketing rights and basketball TV production.3?"fair?equal?unbiased" and "movement?passion and beauty" is the current basketball broadcast of the two recognized concept,"content of the story,drama and creativity is innovative ideas."Hot spot tracking of star players,""with real-time data and slow motion playback and collection form to narrative,interpretation of the game" as two innovative means to seize the essence of public television production of television signals to improve the broadcast effect.Lack of professional knowledge,lack of love for basketball is the CBA league television status of the staff positions.4?the content of the game screen through the seven elements of the study,compared with the NBA,CBA the use of the frequency of the scene as a whole less,the scene does not appear too long or too short phenomenon,especially the player close-range and close-up scene The number of times less time and irrational control,lack of focus on the star players.From the perspective of the agenda setting,in the basketball game,the first issue is the score of the game,players,especially the star players and the emergence of field emergencies;the second topic is the coaches and referees on both the spot command situation;The third issue concerns fans and other off-court events.5?in the explanation,CBA formed a review combination,described in the evaluation,commented in the narrative,commenting on the proportion of considerable explanation;NBA formed a commentary and commentary clear division of labor,narrator using "player+event process+Of the model,the main interpretation of commentators,analysis of the game interpretation.In the context of knowledge,professional knowledge and rich language,CBA league interpretation of the overall level as strong as the NBA.Subtitles,compared with the NBA,CBA main TV subtitles less than the number of wrong words and subtitles and irrelevant subtitles on the TV screen,the residence time or short or long and so on.