Study On Application Of New Media In College Students' Ideological Guidance

With highly development and spread of the Internet,smart phones,new media continues to penetrate social environment and people's lives in various fields.Social software as Micro-blogging,WeChat and QQ full of powerful features,new contents and rich user experiences,attracted the attention and frequent use of college students,and deeply involved in college students' study,life,thought and behavior.It is of great significance to improve the affinity,pertinence and effectiveness of College Students'ideological guidance with the help of new media.The application of new media in college students' ideological guidance is based on the logical thinking and analysis framework of theory and practice,macro and micro,problem and countermeasure.The first chapter is the introduction,introduces the origin,present situation and research methods.From the edge of research together,using new media to guide college students is the objective requirement of the guide the healthy growth of college students,and a major issue to strengthen and improve ideological and political work of the political task and strategy of the project,and also the inevitable trend of the development of new media and the ideological and political education innovation development.From the current situation of research,the application of new media in college students' ideological guidance has the problem consciousness,the characteristics of the times and the interdisciplinary view,but there is also a lack of discipline characteristic,pioneering and pertinence.From the research methods,there are literature research,comparative research,multi-disciplinary comprehensive research and system analysis.The second chapter analyzes the development of the new media and its new ideas about ideological guidance.This chapter mainly introduces the network society and its characteristics,the types and characteristics of new media and the use of new media.Network society is based on information technology,it is a new form of technical society.New media is a new media carrier of information resources in the network society,mainly includes Internet new media?mobile new media?TV new media?mobile Internet new media and other types,reflecting the transmission diversity,openness of object-oriented,dissemination of the content,the diversity of communication,Real-time communication effect and other characteristics.The development of new media provides new opportunities for college students' ideological guidance,including content innovation,carrier development and efficiency multiplication and puts forward some challenges,including the impact of negative information,the disintegration of the main position and the weaken of teachers'advantages,and also injects new energy for innovation,research and optimization.The third chapter reviews the practice of the application of new media in college students' Ideological guidance.First,we sort out the most closely related to the ideological guidance of the Ministry of education,the central government's policy documents and the development of national level demonstration activities.Secondly,we review the basic course of the practical exploration,which can be divided into the discrete passive Web 1.0 period,the centralized Web2.0 period and the optimization and integration of the whole media period.Then,we analyze the classic case of the practice of exploration,such as the construction of the college group micro-blog system,against the South China Sea arbitration online and offline activities,"Four into and four faith "APP.Finally,we summarize the experience and problems in practice.The Communist Youth League of China should use the new media as a whole plan,use synthetically,follow the objective law,and exert the advantage of linkage.It should strive to achieve the five changes and the five goals,to solve the problem of lack of initiative,lack of interaction,alienation of students and other issues.The fourth chapter constructs the idea and principle of using new media in college students' Ideological guidance.Based on the analysis of the development of new media and the application of new media in college students' ideological guidance,we can summarize the basic concepts and main principles of using new media in college students' Ideological guidance,which can provide guidance for further guidance of practice and deepen innovation.We must adhere to the five basic concepts,that is,to adhere to the position and grasp the direction;to take the initiative to actively guide;to carry out two-way interaction and equal communication;to contact students and create discourse;to identify the audience and provide services.And,we must adhere to the four main principles,that is the combination of online and offline education practice,the combination of rich content and innovative forms,the combination of mainstream guide and respect the difference,the combination of positive publicity and public opinion struggle.The fifth chapter summarizes the origin of force of using new media in college students' Ideological guidance.The ideological guidance in the use of new media on the basis of adhering to the basic principles and the corresponding main idea,must also identify the origin of force,from the guidance content,guide carrier,guiding method,guide team and guide mechanism and other aspects of innovation and deepening.To optimize the content of the guidance through the choice of the main body,the public raise and sharing;To rich the carrier of the guidance through innovation,interactive,linkage and matrix system;To improve the method of the guidance through the scale benefit,seepage benefit,idol benefit;To strengthen the team of the guidance through Carry out backbone training,combat drills,system optimization.The last part is the conclusion,which looks forward to the innovation and development trend of the new media application in college students' Ideologicalguidance.First,we must grasp the new media technology development.It concludes the development of Internet communications and related technologies,such as 5G,cloud computing,big data,artificial intelligence,the next generation of Internet,and the development of new media technology platforms,such as live broadcast,VR,unmanned aerial vehicles,intelligent robots.Secondly,we should actively use the new media business model,such as the media,the central kitchen,personalized customization,matrix system.Finally,we must constantly improve the effectiveness of the use of new media.We should pay attention to meet the needs of students' spiritual growth,build a hierarchical classification system,improve the mechanism of students'ideological investigation,improve the online and offline integration mechanism,and actively use new media tools.