| Since1999, in order to stimulate domestic demand, stimulate consumption, promote economicgrowth, ease the employment pressure, the state adopted a policy of higher education enrollment.The number of university students in China has been ranked first in the world. Accordingly, thenumber of college graduates are rising year by year, graduates of scale from213million in2003soared to680million in2012. The employment increasing pressure, the situation is worsening.College graduates employment issues related to long-term healthy development of Chinese highereducation, and even the entire growth of the national economy and social harmony and stability.How to improve the employment rate of college graduates, to enhance the quality of employmenthas increasingly become a hot issue at all levels of government, the education sector and thecommunity highly concerned.Strengthen undergraduate employment guidance, will help students rational planning career,transition students employment outlook, career outlook, enhance vocational literacy of collegestudents, and is helpful to do more comprehensive, fully prepared to effectively increase theemployment rate of graduates for employment. Represented by the developed countries to theUnited States, Japan earlier in the Student Career Guidance carried out theoretical studies haveaccumulated a lot of practical experience, and achieved remarkable results. At present, our country’semployment guidance mode is mainly to provide employment information as a platform to jobplacement for the purpose of employment policy advocacy main content homogenization,"program","placement" type guidance mode. This employment guidance pattern originated in theplanned economy era, the development in the early market economy, is the mid1990s whengraduate distribution system reform of guiding pattern. This model has gone far can not adapt to thejob market is increasingly standardized, highly developed information technology background, thedevelopment of the socialist market economy of labor production factor and optimization, theefficient allocation of human resources requirements. An employment guidance, that is a kind ofmodel has a wide coverage, large influence, rich in content, and meet the development requirementsof multimedia and the information age，pattern to appear. Throughout about employment guidance theory research and practice experience at home andabroad, the vast majority of the focus on employment guidance, the content of the study ofemployment guidance pattern is a handful, and combined with contemporary new media andcommunication theory research of employment guidance is rare. I hit by the present Chineseeducation channel "searching and offering jobs ",Tianjin TV’s "only you" and so on, starting fromthe perspective of TV media, discuss the construction of the university employment guidancepattern in our country, perfect and innovation, has certain practical significance.The innovation of this paper:1. Introduce the TV media employment guidance pattern, usingcommunication theory and TV media perspective to interpret employment guidance in universities.2. The object from the college graduates employment guidance spread to unit of choose and employpersons, college, graduate, the government four target object, such as expanding the scope ofemployment guidance.3. Build a set of targeted, the whole program of the college students’employment guidance pattern. |
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