Video Social Networking:Research On Interpersonal Communication Via Internet Live Broadcasting From The Perspective Of Relationship

This research selects the new media form of the network,analyzes the information dissemination,consumer behavior and emotional characteristics in the network direct live communication,and investigates the interpersonal communication behavior and the stage process of the interaction in a comprehensive way with the interpersonal communication perspective.In the process of trying to reveal and explain the phenomenon of "online star",the actual meaning and behavior psychology of the huge users attracted by the network live broadcast were combed,and the phenomenon of the video as the social media was analyzed in a comprehensive way.This study tries to put the new communication phenomenon into the whole process of media development,in order to enrich the research on the theory of interpersonal communication with computer as the intermediary.Based on network live platform typical cases,interviews and analysis of audiences and anchors,questionnaires and personal experience.Based on the historical context of the evolution of interpersonal communication,the characteristics of the emergence,development and practice of video social networking represented by webcast are analyzed.The "multi-dimensional user behavior framework" centering on network interpersonal communication breaks through the binary structure of the passers-by-one recipients of the traditional mass media.This paper summarizes the three common behaviors of users' interpersonal relationships in webcast through typical webcasting platform cases,interviews with audiences and anchors,questionnaire surveys,and personal participation experiences.They are information interaction,consumer interaction,and emotional communication.It is also a new induction and supplement to the new forms of media interaction.At the same time,it is also used as a theoretical framework of video social behavior mode,aiming to carry out follow-up research.The paper is divided into seven chapters.Chapter one is the introduction.It comprehensively introduces the research significance,research methods,related concepts and theories of this paper.Chapter two and three analyzes the historical context and cultural motive of the rise of video socialization,Researching on the domestic and international developments of webcasting,and its user behavior framework has been outlined as well.The fourth chapter deeply analyzes the information intercourse behavior of the network live broadcast,puts the network live broadcast in the information dissemination mode of the computer as intermediary,displays the behavior characteristic such as the Panorama communication,the virtual interaction group and the postmodern narration of the webcast.This study investigates the information production and information exchange behavior of users watching live video online,and constructs the information communication mode of the webcast from the aspects of "panorama communication","interactive community" and "postmodern narration".The paper holds that the user's active choice and dynamic interaction embody the interpersonal motivation of information sharing,and the basic unit of information communication is formed by the virtual community,and the interaction of encoding and decoding is completed in the group composed of the symbol system.In the fifth chapter,the research on the consumer interaction behavior of the webcast,puts the user's consumption behavior pattern into the relational capital and the experience module,probes into the motives and the communicative characteristics of the network live broadcast consumption behavior,and regards the satisfaction of the experience and the relationship life cycle as the measuring elements of the continuous establishment of consumer In order to do a more comprehensive study of the consumer system.This paper holds that the consumption interaction behavior of webcast is a new mode of communication based on user experience choice,then,through the phenomenon of "net red",the author explains the motivation of the social culture and the continuous consumption behavior of the network,and analyzes the payment system of consumption behavior in the view of capital,and the quantification of the experience perception of consumption.Explore related interpersonal satisfaction,loyalty and sustainability.The sixth chapter mainly analyzes the emotion relationship based on the user's emotion choice,combs the interpersonal affective relationship of the network live from the angle of the emotion socialization,and puts forward the Dics Affective Interaction Energy field in the network interpersonal communication.That is,the process of emotional interaction between decentralization,internalization,combination,socialization.In the research on the emotion intercourse behavior of the webcast,through the interpretation of the user's scene generation,product supply and emotional attachment in the virtual world,the interactive energy field of the multilayer chain reaction is constructed,in order to reach the positive aggregation of the emotional energy and promote the emotional socialization of interpersonal communication,and form the media construction of the group seeking the same.The conclusion part summarizes the full text,and holds that the interpersonal communication characteristic of the network broadcast is a kind of interpersonal relationship with video as intermediary,which has brand-new interpersonal communication form and medium characteristic.