Research Of Model Construction About Customer Loyalty Of China Open

In 2014,the State Council promulgated the “opinions on accelerating the development of sports industry to promote sports consumption”,the academic community generally believe that this marks China's sports industry have entered a new stage of development.However,this new stage of development is also a stage of emerging problems and approaching challenges.In a period of time,the friction and analgesia brought by the long-standing abuse of the system and the in adaptation to the Industrialization will inevitably exist.The key to achieve the sport industry especially that the sports performance industry sound development is who can solve the problem between sports development and customer loyalty.The business operating mode of sports competition in China is still in the initial stage,which means the system is still immature and has not formed the scale.This research will take The loyalty of China Open as the object,use the literature material law? interview method?questionnaire method?mathematics statistics?and systematically focus on how the customer loyalty of the sports competition industry are formed from the perspective of customer experience.Sports competition industry provides the customers with service products,which means the key of maintaining and further enhancing the competitiveness of the sports competition industry is to provide a smooth experience for customers,so that customers are satisfied with the whole experience and make the emotional satisfaction further formed as the satisfaction with social members and social communication.After times of enhancing,customers will emotionally depend on this bond that makes customers become loyal to the enterprise,which means customer loyalty.This study systematically analyze the key issues of customer loyalty about the Chinese open,establish the customer experience—loyalty model of China Open,and make Suggestions for the rapid development of the performance industry of sports competition represented by the China Open.The results show that:(1)the customer experience-loyalty model in China Open including eight dimensions: sensory experience,thinking experience,action experience,communication experience,functional satisfaction,emotional satisfaction,social satisfaction and customer loyalty.(2)It can be concluded from the model analysis that the four dimensions of customer experience have positive influence on customer loyalty through customer satisfaction,and only communication experience is untenable as to the hypothesis of to affective satisfaction.The effect of customer experience on customer satisfaction is the result of the comprehensive effect of each dimension.(3)The higher education and income level customers in the customer experience and customer satisfaction factor on the lower the score,finally its customer loyalty also is lower,so the tournament should pay more attention to highly educated level the experience of the crowd.(4)The tournament provides a high level of experience setting for tennis fans and wins the loyalty of these customers.The experience perception setting of non-tennis fans is not successful.