A Research On The Correlation Of Customer Relationship Management And Customer Loyalty Of Private Training Institutions

In recent years, the development trend of the globalization of economy, information, and knowledge becomes more obvious. China’s economy and society also has undergone tremendous changes. More and more businesses and individuals have to improve their team and themselves by a variety of ways because of the intense competition. And therefore, a variety of training institutions have been established. How to keep customers becomes a key problem to solve. Whether academics or companies recognize that has a loyal customer is the source of sustained competitive advantage. Loyal customers mean a stable market share and long-term profits for a training institution. Good customer relations can enhance the competitive advantage of a training institution. So it is important to improve the quality of the customer relations.However, currently there have very few academic studies on it.Chongqing 31i vocational training school has special ways of customer relationship management and a high degree of customer loyalty. This article focused on research the correlation of Customer relationship management and customer loyalty of Chongqing 31i vocational training school.Firstly, this article reviewed and summarized the theory of customer relationship management, customer loyalty, the relationship of them, and the research on 31i vocational training school. Secondly, this article comes to know the customer relationship management and customer loyalty of 31i School by quantitative and qualitative analysis. This study has shown that it has a very high appraisal of four key point of 31i School. At last this article summed up the special customer relationship management of 31i School. It makes sense to other private training institutions.