The Research On Customer Satisfacion Evaluation Of C Company

In recent years,“studying abroad” has been like a fashion trend,increasing year by year.On one hand,the high economic level including the increased GDP and income level per capita has stimulated this trend.On the other hand,the higher success rate of studying abroad has become an effective way to supplement the college entrance examination.In this trend,under the dual stimulation of market environment and profits,the number of study-abroad agencies has grown gradually.In addition,the emergence of a large number of follow-up intermediaries makes the competition increasingly fierce.Being different with the price war as the single factor,the core of competition has changed to be more comprehensive which combines price and refinement services.Besides,the acquisition and maintenance of customer information has also been regarded as the core competition rather than the market share competition.In a word,in order to obtain more customer resources,satisfying the customers and enhancing satisfaction have been at the core for service-oriented enterprises.As an educational service-oriented enterprise,C company gradually realizes that obtaining customer satisfaction and being loyal is the primary premise to get long-term and healthy development in the fierce market competition.And a company can obtain customer satisfaction ultimately if the real needs of the customers can be met on the basis of high value-added products and services which exceed customer expectations.However,as the establishment of the company is still short,the customer satisfaction of C company is low due to the many problems associated with company systems,staffing and service levels.Therefore,the research about customer satisfaction of Chengdu C company is needed urgently.In this paper,we will firstly have a concise discussion on customer satisfaction theory.Secondly,we will analyze the current situation and development trend of the study market in our country,and then establish an effective customer satisfaction evaluation system for C company by combining the theoretical analysis and the field investigation,after which a survey program system for customer satisfaction is developed.The collected questionnaire survey data of new and old customers were summarized.After being validated and analyzed by an analytic hierarchy process,overall customer satisfaction and the factors that affect customer satisfaction were related.Finally,according to the survey data,we analyzes the main products and service quality provided by the company,and put forward some targeted improvement measures to improve the customer satisfaction of C Company to enhance the competitiveness of the company in the future.By establishing the system of customer satisfaction measurement,and statistical analysis of the survey data,help C company to provide the products and services for effective evaluation and to identify strengths and weaknesses of the project.According to the different projects of the company,different strategies are developed to improve customer satisfaction,so as to enhance the competitive advantage of the company in the future.