The Research On The Communication Of Taichi Between Cultures

Culture is the blood of the nation and the spiritual home of the peopl e.How to go out of culture to go in culture,how to tell the story of China,how to spread the sound of Chinese voice,how to show the image of Chi na,contribute to the construction of socialist cultural power,enhance the i nternational soft power of Chinese culture,help the construction of nation al image,etc.Cross-cultural communication of Tai Chi is defined as an independent “culture issue” in this research.Under the guidance of culturology,the following methods are adopted in the research: sociology of communication,semiotics,philosophy of the body,text analysis,we-chat ethnography method,multiple discourse analysis and NVivo-aided qualitative analysis.Based on Lasswell's 5W theory model,and through the techniques(node statistics,concept extraction,word frequency analysis and dynamic coding display),the strategic positioning,historical approach,realistic dilemma and communication countermeasures of cross-cultural communication of Tai Chi are respectively studied.The results show that:1.The Cross-cultural Communication of Tai Chi is essentially the deep internationalization of Tai Chi from skill spreading to cultural dialogue.Its main purpose is to serve the healthy life of mankind,topromote the exchange and mutual learning between different countries,achieving harmonious coexistence.2.The cross-cultural communication of Tai Chi is a global mixed historical process,after three intertwined stages of international communication,international outreach and cross-cultural communication,the steady rise of the international influence of Chinese culture is the core driving force of the cross-cultural communication of Tai Chi.3.Based on Lasswell's 5W theory model,at present,the communicators of Tai Chi cross-cultural communication are mainly professional Tai Chi coaches from national overseas Confucius Institutes,Cultural Exchange Centers,and from folk martial arts organizations.The main contents for communication are various Tai Chi techniques plus traditional Chinese culture.The main channels of communication are mobile Internet,film and TV publicity,and global Kung Fu Magazine.The main audience is overseas middle-aged and senior citizens,young students and scholars.As for the effects of communication,in the fitness health service,leisure life guidance and other aspects,Tai Chi has been widely recognized by all walks of life in the international community.4.The mission of the cross-cultural communication of Tai Chi in the new era lies in: First,taking soft communication as the development idea,explaining the cultural connotation of Tai Chi quan and strengthening cultural consciousness;Second,spreading the healthy idea of Tai Chiquan and strengthening cultural self-confidence with the goal of helping the community of human destiny;Third,taking the construction of sports power as the direction,promoting the process of applying for Olympic Games in Chinese Wushu and realizing cultural self-improvement.5.The dilemma of cross-cultural communication of Taijiquan lies in five aspects as cultural conflict based on cultural hegemony,misreading of symbols due to cultural differences,the marginalization and miniaturization of the audience group for the lack of institution,low degree of cultural identity on the basis of communication disorder and the lack of service consciousness in soft power construction.6.According to the strategic positioning and realistic dilemma of Tai Chi cross-cultural communication,the creative communication strategies of Tai Chi are as follows:(1)Focusing on cultural connotation,A strategic highland for the cross-cultural communication of Tai Chi needs to be constructed;(2)Solving the symbolic conflicts by highlighting Chinese impression in the cross-cultural spread of Tai Chi;(3)Leading active participation by stressing the embodied cognition in the intercultural communication of Tai Chi;(4)Seeking cultural identity and realizing the ultimate goal of intercultural communication of Tai Chi;(5)Serving the will of the state,The cross-cultural communication of Tai Chi can help construct national image.