The Criteria Of Constructive Authenticity Of Ancient Town

Authenticity is not simply to protect and restore the original state(the so-called Objective Authenticity),but the subjective judgment perception according to subject's own perception and vision(the so-called Constructive Authenticity).However,how the subject to construct authenticity is lack in-depth study.This is the core proposition related to 'to further deepen authenticity theory' and'to improve operability of authenticity research in practice'.In the industry,Authenticity theory always stuck in the ' to protect,but not completely intact to protect and restore' awareness level,but does not solve the'what should be protected,what can be improved,and how to improve the' problem,due to the lack of specific criterias for management guidance.This paper studies the process of constructing authenticity.We analysis the dimensions associated with negative elements,commercialization,the residents' interest and recognize the common dimension of the perception of tourists and residents to be the criteria of constructive authenticity.On this basis,we expand the knowledge about authenticity,revealing a deeper connotation concept of authenticity which has not been perceived,to solve the problem 'what is authenticity,how to ensure the authenticity' which has important theoretical significance.In the framework of constructive authenticity,we study the relationships between authenticity protection and negative elements,between authenticity protection and commercialization,and between authenticity protection and residents' interest.This paper clarify the specific meaning of negative authenticity,clarify specific boundaries of 'degree' of commercialization,and clarify the specific path to protect both authenticity protect and the interests of the residents.Based on the theory and methods of geography,management,sociology,psychology,etc.and after detailed review on literature about authenticity home and abroad,this paper introduce three theoretical aspects related to constructive authenticity,including negative elements,commercialization,and the residents' interest.Combined with the actual situation of Jiangnan water town history,we set forth specific dimensions related to perception of authenticity and construct the index system for each dimension.We use confirmatory factor analysis(CFA)to filter the corresponding indicators,and verify the appropriate dimensions.The authenticity perception of ancient town associated with negative elements dimensions include 'untidy and dirty' and 'trash culture' 'poor and shabby' and 'undermine the privacy and dignity'.The authenticity perception of ancient town associated with commercialization dimensions include 'art strengthening','Culture of innovation','false fabrication','repairing as old','modern logo','technology services','adverse business climate','business',premium services'.The authenticity perception of ancient town associated with the residents' interest dimension includes infrastructure','indoor modernization',and personal development'.We use coordinate analysis to compare authenticity perceptual dimension of tourists and residents and establish the common dimension as the criteria of constructive authenticity.The conclusions are:(1)As the negative elements of the ancient town,the‘untidy and dirty' and 'trash culture','poor and shabby' and'undermine the privacy and dignity' cannot be accepted by both tourists and residents.They are all negative authenticity.In the process of tourism development,negative elements should be discarded,can not be truthfully shown.(2)It is over-commercialization destructe the authenticity ancient town,not commercialization.We clarify the 'degree' line for over-commercialization,mainly in three aspects:Ancient town accept art strengthening and cultural innovation,but not conjecture and deceit;maintenance repairs can be carried out,the high technology to improve service can be used,but the surface should be coordinated with the traditional style;tourism need business operations,and even the high-end services,but can not produce negative business climate.(3)The protection of residents'interests and authenticity are not contradictory.Town infrastructure,town resident individuals self development does not damage authenticity.Visitors and residents can accept 'the outdoor tradition,indoor(living room)modern' housing improvement programme.In order to protect traditional culture at the expense of the vital interests the local population is not only inhumane but also unnecessary.This paper can be divided into three parts:Section 1,which includes chapter 1 to 3,studies the background and theoretical foundation analysis.Chapter 1 analyse the background and significance of the spiritual attributes of criteria of constructive authenticity,and identifies the main content,research framework and technical path,and introduces the basic research methods and data resources;Chapter 2 introduce literature review,research progress home and abroad,explain the theoretical basis of this study,further clarify topics perspectives and research ideas;Chapter 3 describes the study design,including case presentation,access to data,the questionnaire design and so on.Section 2,which includes chapter 4 to 6 are the main part of research.Chapter 4 extracted the dimensions of authenticity by confirmatory factor analysis and compared the dimensions of authenticity perception of tourists and residents by coordinate analysis;Based on empirical findings,Chapter 5 refines the basic criteria of constructive authenticity and clarify the relations about authenticity protection,negative elements,commercialization,and residents' interests;Chapter 6 puts forward measures for planning,development and management.Section 3,i.e.,chapter 7,summarizes the text,and further points out the innovation of this study and the direction for future research.In this study,there are innovation efforts in the following four areas:firstly,construct the perceptional dimension of authenticity for tourists and residents and establish the criteria of constructive authenticity;secondly,put negative elements into the frame of constructive authenticity.Analysis proved that althouth negative element is the real or ever real content of ancient town,but not suitable for tourism development and display,and is negative authenticity;thirdly,put commercialization into the frame of constructive authenticity.This paper clarifies the scope and boundaries of the 'degree' of over-commercialization;finally,put residents' intrest into the frame of constructive authenticity,clarify the relationship between authenticity protection and residents' intrest.