Research On Community Participation Of Ancient Town Tourism Under The Guidance Of Authenticity

The tourism resources of ancient town have the characteristics of highly integration of scenic spots and communities,and community residents is an important basis for the authenticity of the ancient town tourism.As the creator and successor of tourism culture,community residents play a crucial role in cultural protection and tourism development.However,during the actual development of tourism,local people are constantly marginalized by others' expression and choice.Therefore,it is of great significance for maintaining and displaying their cultural authenticity to pay attention to and improve the community participation in tourist areas of ancient towns.This paper,taking Zhouzhuang as an example,firstly analyzes the relationship between the "distortion" of ancient town tourism and the lack of community participation;and then expounds the significance of community participation in the protection of the original authenticity from three aspects of material culture,behavior culture and spiritual culture;thirthdly builds a community participation system to improve the participation and voice of community residents.The results of the study show that:(1)The tourism resources of ancient town have the characteristics of highly integration of scenic spots and communities,the aboriginal people are the part tourism resources of authenticity,and the state of their true-life can be more recognized by people.(2)Community residents influence the inheritance and protection of authenticity culture from three aspects: material culture,behavior culture and spiritual culture.(3)From the inspects of politics,economy and culture to construction the system of community participation can help community residents better participate in the authenticity protection.However,relying on the inner strength of the community can hardly solve the problems arising in the development of tourism.Therefore,the intervention and guidance of external forces are necessary.The guidance of external forces mainly includes the following three aspects: the coordination of economic interests,the balance of political system,and the protection of culture.