The Operation Mechanism Of Creative Agricultural Products Supply Chain

Creative agricultural products are the mixtures of agricultural economy,industrial economy and knowledge economy.It is of great significance to build a new agricultural management system and promote the transformation and upgrading of agricultural economy.The development of creative agricultural products is in the ascendant.However,there are many problems in the practice of production.How to deal with these contradictions effectively is a topic of common concern among governments,academia and the new production and operation entities.The existing policies and the researches are focused on the macro guidance of industry development instead of urgent practical problem.The healthy development of creative agricultural products is seriously restricted.So,it is of certain practical significance to research from the perspective of supply chain management.In view of this,this article will focus on the supply chain operation mechanism of creative agricultural products to improve the operation efficiency and robustness of the supply chain,thus providing theoretical reference and quantitative basis for decision making and adjustment of stakeholders.Firstly,the system analysis framework of the creative agricultural supply chain operation mechanism was put forward based on the supply chain management to solve the practical problems existing in different stages of supply chain.Secondly,under the guidance of the logic system,the dynamic strengthening mechanism of creative agricultural supply chain in forming stage was analyzed from the perspective of social development demand,production and operation demand,consumption demand and so on.Thirdly,the dynamic game model of incomplete information supply chain bilateral moral hazard control aiming at the risk control mechanism of creative agricultural supply chain in the development stage was built from the perspective of revenue sharing contract and demand function with product originality.Fourthly,in the research of the interest coordination mechanism of supply chain in the promotion stage,the product creativity was taken into account,how to realize the coordination of supply chain main income under centralized decision-making and decentralized decision-making was discussed and the decision variables of each stakeholder were analyzed.Finally,the cooperative mechanism of supply chain in the stable stage was discussed.This study analyzed the influence mechanism of different factors for the comprehensive coordination of possibilities and coordination methods.The evolution game model of three main bodies of suppliers,manufacturers and retailers was constructed.External subsidies and internal penalties were considered.The results showed that:(1)the dynamic strengthening of the driving supply chain can be promoted by adjusting the different factors.For the production and operation entities,the more acceptance and education,the stronger possibility of producing creative agricultural products and the product price and geographical limitation will reduce the production and operation intention;And it will be helpful to stimulate consumption and increase purchasing enhancing the product's creative connotation and enhancing the control and attitude of consumers' perceived behaviors;For governments at all levels,the promotion strategy should be strengthen to intensify the industrial support and create a comprehensive regulatory structure,which plays an important role in the direction of public opinion.(2)the study of supply chain moral hazard control showed that although the revenue-sharing contract cannot completely avoid the production of moral hazard,it can reduce the failure probability of the supply chain to the lowest;The promotion of product design creativity will significantly reduce the possibility of bad behavior,while with the increase of product price,the probability will increase at first and then decrease;strengthening the internal supervision of the supply chain and reducing the profits of bad behavior can also achieve the goal of reducing moral hazard.(3)the study of supply chain coordination mechanism showed that the income sharing contract can realize the income coordination of supply chain entities under centralized decision and decentralized decision.The creativity degree of product design,the price in product manufacturing link and the increase of product demand will lead to a proportion increase of income transfer,while the price level of R&D design,product manufacturing cost and the increase of product demand price elasticity will lead to a proportion decrease of income transfer.(4)the study of supply chain stakeholders cooperate showed that the higher degree of external subsidy,the greater possibility of coordination will be in the supply chain.Moreover,the optimal distribution coefficient can maximize the possibility of cooperation;the higher input-output efficiency of cooperation and the stronger punishment of "free-rider" behavior,the greater possibility of cooperation.And the greater losses caused by speculation,the less likely the pareto optimality of the system would be achieved.