The Research On Da Nang's Tourism Development Strategy From A System Perspective

At the present time,the economy of Vietnam is casting from a agro-oriented economy to a service-oriented economy,and the tourism has contributed a lot to it.Da Nang is one of the major tourist cities in Vietnam.With the vigorous development of its tourism,it has become a core issue that how to coordinate the relationship between resource,market and products,as well as how to gain the economic,social and ecological benefits.Therefore,strategic studies are particularly important to the studies of tourism development strategy and the upgrading of tourism products.This article bases on such kind of foundation which include the theory of regional economic system and system model of regional tourism development strategy based on factors,structure,environment and function.The basic structure of this article is comprised of six parts:Chapter one is the introduction of the whole article,mainly to explain the study background and it's meaning,include the the reasons and aims of the study,as well as to summarize the framework of this article.Chapter two is a review on the theories of tourism development and an explanation of the fundamental mode of the strategy of tourism industry.In the same time,in the view of system perspective,the article not only explains the foundation and construction of regional tourism development strategy,but also explains the basic analysis structure.Chapter three lists it out which includes the environment elements,structures and problems of Da Nang' s tourism industry development strategy,as well as analyzes all those factors mentioned above.It's a comprehensive analysis to the conditions of regional tourism development strategy.Chapter four estimates the function and impetus of Da Nang's tourism industry.The criterion of the estimation is come from the data of its tourism industry,and we draw the conclusion from the analysis of all the data.Chapter five analyzes how to achieve the aim of Da Nang ' s tourism industry development strategy and how to put its strategy pattern into effect,putting forward the Da Nang's development strategy and its productions'basic innovation pattern.And the strategy includes six parts which are characteristic strategy,product upgrade strategy,market-oriented strategy,the strategy of tourism environmentmajorization,international cooperation strategy and capital strategy.The last chapter,chapter six,makes a point on how to support the implementation of Da Nang's tourism industry development strategy and puts forward some supporting measures to make sure it can be done.As a Vietnam students,with the systematic perspectives,this dissertationanalyzes the present situation of Da Nang's tourism,the strategy of tourism products' upgrade and the measures of how to transform and promote Da Nang's tourism industry.It also analyzes the confronting problems of Da Nang's tourism and puts forth some strategies,like taking the products as the core,putting the construction of infrastructure in the first place,paying more attention on promotion and upgrading the strategy of support,etc.This paper can provide a thinking pattern and a kind of practical experience for the study on the upgrade of Da Nang's tourism products.