Evaluation Of Tourist Attraction In Da Nang,Vietnam Based On Chinese Tourists' Perception

In recent years,Vietnam's tourism industry has developed rapidly,ranking sixth in the world's fastest growing tourism industry,and ranking first among Asian countries.According to statistics in 2017,Vietnam has received 12.9 million international visitors,up 30%year-on-year,among which Chinese tourists are about 4 million,ranking first and becoming Vietnam's largest tourist source for many years.Tourism in Da Nang is an important part of Vietnam's tourism industry.In recent years,the tourism industry in Da Nang has greatly improved both in scale and quality of service.Da Nang City is rich in tourism resources.The coastal beach of Da Nang City is 30 kilometers long.The quality of sea and beach is good.Pleasant climate,abundant rainfall and the annual temperature is suitable.It is one of the most suitable seaside resorts in Vietnam.Da Nang City is also one of the best summer and leisure tourism cities in southeast Asia.Da Nang City also becomes an important tourist destination for Chinese tourists.In this paper,through the field visits and collected data of Da Nang City,we learned about the tourism resources,development status and attractiveness promotion strategies.Based on the Chinese tourists' perception of Da Nang's tourist attraction,we used the original data obtained from relevant questionnaires to analyze the causes.Tourism infrastructure and services,tourism resources and environment are highly attractive,but the attraction of tourism entertainments are less attractive.In November 2017,the Asia-Pacific Summit was successfully held in Da Nang.China's leaders attended and delivered important speeches,and the People's Network and other portal news websites carried out special reports,this is a great advertisement for Da Nang.Based on this,to strengthen the government's investment management,to create tourist boutique in Da Nang,attract investment,train professionals,organize international events and promotional activities and other aspects to enhance the tourist attractions in Da Nang.In addition,a comprehensive discussion was conducted on the shortcomings of tourism development in Da Nang,the homogeneity of competition in tourism distribution centers in neighboring countries and regions,and the inadequacies of this study,we hope to provide a reference and analysis for the tourism development of Da Nang and better travel experience of Chinese tourists.