The Study On Corporate Social Responsibility Driving Mechanism In China

Based on literature review on corporate social responsibility(CSR),and by observing and analyzing corporate social responsibility practice before and after China's reform and opening up,this dissertation established a driving theoretical famework of corporate social responsibility from the perspective of institutional evolution,and revealed the laws about corporate social responsibility driven by exogenous regulation and endogenous economic motivation with the evolution of economic system and enterprise system.Furthermore,an empirical study was conducted on exogenous-regulation-driving and endogenous-economic-driving by means of the data of Chinese listed companies and the Difference in Difference(DID)model,the Probit model and the Logit model.Then,a comparative analysis was made between exogenous-regulation-driving and endogenous-economic-driving.In the end,corporate social responsibility before and after the reform and opening up in China was investigated historically and empirically under driving theory.The whole research would be rolled out step by step as following:In the introduction,research questions,research theory,research significance and value,research design,logical structure and research method would be presented in this section in the whole dissertation.In theoretical research,this part would include the second and third chapters.Firstly,literatures on corporate social responsibility were sorted out so as to straighten the thread of relevant studies on corporate social responsibility driving,and envisage its future researches.Secondly,with the integration between the stakeholder theory and the institutional theory,CSR was analyzed theoretically,based on which theoretical model of CSR driven is built.It was demonstrated that exogenous-regulation-driving and endogenous-economic-driving CSR is dynamically changing with the evolution of economic system and enterprise system.This part mainly include chapter two and chapter three,which could give support theoretically to the empirical study in the following.The empirical research included chapter four,chapter five,chapter six and chapter seven.Based on the financial data of China's listed companies and the corporate social responsibility data of RANKINS CSR RATINGS(RKS),firstly,Difference in Difference(DID)model was used to test the impact of regulatory changes on corporate social responsibility behavior under the quasi-natural test environment.It was shown that the implementation of the margin trading rules significantly increased the corporate social responsibility behaviors due to the signal mechanism.Secondly,Probit and Logit models were used to test the possibility of different types of corporate adopting corporate social responsibility strategies in pursuit of maximizing their own interests.It was found that due to the reputation mechanism,informational asymmetry between consumers and enterprises has influence on the possibility of corporate adopting social responsibility strategies.Then,the CSR exogenous-regulation-driving and endogenous-economic-driving were compared to discover that the exogenous-regulation-driving corporate social responsibility is affected by the heterogeneity of the enterprise,while endogenous-economic-driven corporate social responsibility was not easily affected by that;Finally,the drive theoretical model established in the third chapter was tested by CSR practice before and after China's reform and opening up.The conclusion part summarizes the research,lists the research conclusion and puts forward the policy enlightenment and points out the limitation of this thesis and the further research direction in the future.The conclusion summarized this research,listed the research conclusion and put forward the policy enlightenment and pointed out the limitation of this dissertation and its future study.Strictly speaking,this dissertation could only be regarded as a preliminary exploration of CSR research.Nevertheless,there were still some theoretical and methodological innovations in the following aspects.(1)The system analysis method,stakeholder theory and corporate social responsibility theory were integrated,and a theoretical model of enterprise social responsibility driven by institutional evolution was established.(2)In the empirical test of exogenous-regulation-driven enterprises social responsibility,the Difference in Difference(DID)model in the quasi-natural test environment was adopted to effectively avoid the endogeneity and omission variables in the existing research.(3)· In the empirical test of endogenous-economic-driven corporate social responsibility,the foci was the product differentiation of enterprises rather than the industry differences that were frequently concerned in the study,this could also be a foci innovation.(4)In this dissertation,Marx's paradoxical analysis method was used to unify the endogenous and exogenous drivers and combine the logical analysis with historical empirical research.