Research On Impact Of Manufacturing Corporate Social Responsibility On Low-carbon Innovation Performance

In recent years,environmental pollution caused by excessive use of fossil fuels,such as the global climate change and urban smog,has become increasingly prominent.The human living environment is facing an unprecedented crisis.Low carbon and sustainable development have become managers and researchers urgent attention to hot issues once again.As a global manufacturing center,China's manufacturing industry is of great importance to the economic and social development.However,the long-standing high investment,high growth,and extensive development model have led to the development of China's manufacturing industry and low-carbon economy.The leading ideology of the company is extremely deviated,and the industry's innovation capability and core technologies are seriously deficient.The development situation is worrying.As the microscopic subject of manufacturing industry,manufacturing enterprises are both the direct providers of most of the physical products and the direct producers of the vast majority of pollutants.They must seek to achieve their own survival and development under the screening of low-carbon glassy,and they must undertaking the mission of actively responding to the country's low-carbon call and shouldering low-carbon responsibility,the realization and advancement of low-carbon innovation in manufacturing enterprises will inevitably bring about a radiating effect to the formation of China's low-carbon economic climate,which in turn will promote the overall economic and social progress of low carbonation.With the development of innovation-driven development strategy,China's innovation model is gradually developing towards clusters.The impact of social responsibility on the company's innovation performance is no longer limited to the company itself and related interest groups.The cluster network of the company's innovation will also affect its innovation performance.Produce different effects.Based on this,this article takes China's manufacturing enterprises as the research object,with the purpose of improving the lowcarbon innovation performance of manufacturing enterprises,starts from the low-carbon environment,and analyzes the two factors of the company's reputation in the cluster and the low-carbon awareness of the cluster.The impact of manufacturing corporate social responsibility on innovation performance,in-depth digging mechanism of various factors on manufacturing companies' low-carbon innovation performance,combined with empirical analysis results,proposed countermeasures and suggestions to improve the performance of low-carbon innovation in China's manufacturing enterprises,in the context of low-carboneconomy China Manufacturing companies break the low-carbon barriers and cultivate competitive advantages to provide theoretical and practical lessons.The concept of manufacturing company's social responsibility is sorted out,and the definition of the corporate social responsibility stakeholders is explained,and the influence factors and measurement methods of corporate social responsibility are explained.In-depth analysis of the connotation dimensions,influencing factors,and evaluation indicators of lowcarbon innovation performance.As an intermediate variable between the promotion of corporate social responsibility and low-carbon innovation performance,corporate reputation will analyze its connotation and theoretical basis,influencing factors,roles and dimensions.A hierarchical analysis of the overall content of low-carbon awareness in clusters was conducted to analyze the connotation and characteristics of cognitive models,to understand the essential connotation of low-carbon awareness in clusters,and to summarize the resource distribution and connotation features of cluster cognition.Cluster theory of low-carbon cognitive analysis.The above literature and domestic and foreign scholars are combed and summarized to lay the theoretical analysis framework for the analysis below.After an in-depth analysis of the impact mechanism of manufacturing companies' social responsibility to promote the improvement of low-carbon innovation performance,a direct role hypothesis was put forward.Through the analysis of the mediating effects of corporate reputation,the mediating effect of corporate reputation was constructed model.From the perspective of mediating effects,this article continues to provide a systematic review of how corporate reputation promotes the improvement of low-carbon innovation performance.In response to the partial mediating role of corporate reputation,this article also conducts a strong analysis for the following issues.The empirical analysis provides a good foundation.At the same time,after the introduction of the regulatory role of low carbon awareness in the cluster,the impact of manufacturing companies' social responsibility on low carbon innovation performance is more abundant,and then a deeper and more thorough analysis of the interaction between corporate reputation and cluster low carbon awareness effect.At the same time,a conceptual model of corporate social responsibility for low-carbon innovation performance was established,which provided a theoretical foundation and basis for the empirical test of the following text.The use of enterprise questionnaires to collect relevant data,all of the variable data were obtained through questionnaire surveys,and scholars all from the mature scales studied the scales in the survey questionnaires.A small sample test was conducted on the questionnaires to determine the final questionnaire..After the study sample selection,data collection,input,analysis and finishing work,the sample characteristics were described and analyzed.The method of empirical research was determined to provide evidence for empirical verification of the relationship between manufacturing companies' social responsibility,corporate network capability reputation,corporate transnational ability reputation,cluster low-carbon awareness,and low-carbon innovation performance.Based on the empirical analysis of the above theoretical hypothesis,this paper fully proves that the research hypothesis of this paper has been verified.The main conclusions are as follows: First,the social responsibility of manufacturing companies has a significant positive impact on low-carbon innovation performance..Second,corporate reputation plays a partial intermediary role between corporate social responsibility and low-carbon innovation performance,and the company's reputation for network competence is stronger than the mediating effect of fair reputation for trade.Third,the low-carbon awareness of clusters significantly modifies the relationship between manufacturing companies' social responsibility and low-carbon innovation performance.The higher the level of low-carbon awareness in the cluster,the more significant the regulatory role.Subsequently,this paper evaluates the low-carbon innovation performance of high-tech enterprises based on the entropy-TOPSIS method,which not only enriches the low-carbon innovation performance theory of high-tech industries,but also improves the high-tech industry low-carbon technology innovation capability and industrial competitiveness important reference.