| As a land financial reform in China,Mortgage Loan of Land Operation Rights(MLLOR)have been into operation in the pilot areas for eight years since 2009,how about its effect on earth?Research of this question will more or less provide some revelations for the subsequent reform in its direction.Cognition,as the reflection of the system in the brain,can not only test to what extent the system accepted and comprehended by farmers,but also form the expectations of the system so that to influence the farmers' utilization efficiency of the system.Based on this understanding,this research is focus on farmers' recognition of MLLOR and its influences on farmers' responses to the system,tries to summarize the effect of MLLOR in the pilot areas in the perspective of cognition.This research has conducted on-the-spot investigations in some pilot areas of China from 2014 to 2016,the representative places such as:Fenggang County of Guizhou.South Lake District in Jiaxing?Tongxin County of Ningxia and Jiangjin District of Chongqing.Besides,the author has collected 1953 effective questionnaires.Based on these,the paper set to study in the following aspect:(1)This paper sums up the operation mode and macroscopic effects of mortgage loans in the pilot areas through the discussion with the local governments and financial institutions.(2)To define the farmers' cognition of MLLOR and construct the measurement index through analyzing the related theories and literature.The farmers' cognition is divided into 3 parts:the cognition of the new materials,the cognition of the old materials and the cognition of the combination of both.The research shows that the farmer's cognition lags behind the implementation of the system,cognition has a loan pattern difference,cognitive bias has the feature of continuity through using the normative descriptive statistic and measuring methods to analyze the status quo and characteristics of the farmers' cognition based on the survey data.(3)Based on the theory of expanding distributed cognition,this paper discusses the factors that influence the cognition of farmers by the method of regression analysis.It is found out that the individual,regional,cultural and modal factors influence the cognition of the farmers in various degrees.(4)Testing the effect of cognition on Farmers' behavior by using the method of Ordered logistic and logit on the basis of empirical data.Taking the variables like interest rate and pattern into account,thus,the study shows that farmers' cognition have influences on their participation willingness.Based on the theory of extended planning behavior,the research incorporates the cognition?intention?behavior into the same analysis system.The conclusion indicates that the cognition has impacts on the willingness of participation directly or indirectly,and indirectly influence refers to through the mediating effects.What's more,subjective norms and perceived behavior control also affect farmers' application intentions.In addition,subjective norms,perceived behavioral controlment and willingness of participation also affect the application behaviors of farmers.Compared with previous studies,the main contributions of this paper are as follows:Firstly,the related researches of MLLOR have been enriched.In order to provide a new viewpoint for our comprehensive understanding of MLLOR,this paper attempts to measure farmers' cognition of MLLOR,investigate the status of farmers'cognition in the pilot areas and influencing factors of cognition as well as their impact on farmers' willingness of participation and application behaviors.Secondly,this paper has promoted the related researches of farmers' formal financial lending.This study tries to integrate multiple subjects and make an adaptive extension of social psychology for the application in the empirical analysis of rural households'borrowing behaviors.What's more,to have a further treatment of the research objects and the main variables,the research objects are defined as "farmers in the pilot areas who have financial needs",farmers' responses on systems are described exactly as willingness of participation and application behaviors "under the knowledge of mortgage interest rates and policies of the MLLOR" These may provide some references for subsequent relevant research on farmers' formal financial lending.Thirdly,this research has improved the availability of conclusions.The conclusions of this study not only provide a direct reference for later development of MLLOR,but also provide empirical evidence for the government to formulate more realistic financial policies as well as promote its' implementation.The conclusions drawn by the research have several revelations as follows for improving the utilization ratio of MLLOR in China:Firstly,Pay attention to farmers'cognition on MLLOR.In this paper,it has been proved that the farmers' decision of MLLOR is rational and the cognition can influence effectively the willingness of participation and the actual application behaviors.Therefore,to create a favorable cognitive environment for farmers,increase the promotion of knowledge and reduce the information asymmetry between farmers and local governments?financial institutions,so as to maximize the role of farmers' awareness in the efficiency of policies.Secondly,the models of cognition and cognitive functions are significantly different,therefore attentions should be paid to farmers' cognition of different modes when selecting and improving the mode in the pilot areas,furthermore,to reduce the cognitive differences of different modes by virtue of the policy propaganda methods of demand driven model.Finally,attach great importance to the role of interest rate,village cadres,local new management subjects in farmers' cognition and using of the policies.With the improvement of farmers' cognitive level,educational level and agricultural modernization,the potential demands for MLLOR will be released;the local government should be prepared in terms of improving financial environment and perfecting land market and so on. |
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