Research On Value Flow Mechanism And Evaluation Of Business Network Information Eco-chain

With the rapid development of e-commerce in recent years,its development process began in the 1990 s.After more than 20 years of continuous exploration,it has gradually formed a road of rapid development from a single service economy to a diversified industrial economy,.The development of e-commerce has also promoted.The development of the electronic information industry has driven the development and progress of related industries,and through the economic take-off,the development level of the national economy has risen to a new level,and the development model of e-commerce has also undergone significant changes,from the initial simple The commodity trading develops into industries such as the industrial chain,thus forming a development model of industrial clusters.With the rapid and steady development in recent years,the e-commerce economy has penetrated into the fields of production,circulation,consumption and people’s livelihood with its advantages of openness,globalization,low cost and high efficiency,cultivating new formats and creating new demands.The role of expanding new markets,promoting the transformation and upgrading of traditional industries,and promoting public service innovation has become increasingly prominent,becoming a new driving force for national economic and social development,an important force for promoting the development of "Internet +",and a major component of the new economy.The rapid development of e-commerce has provided a new opportunity for the development of the entire national economy.The core and most basic unit in the field of e-commerce is the business website.Whether the development of business websites is good or not directly affects the future of the entire e-commerce field.Liang Chunxiao,vice president of Alibaba Group,put forward in the "Second SME Application Development Conference" in "E-Commerce World" magazine,"The first 10 years of the Internet is the era of the big portal,the second 10 years,due to The demand for differentiation will inevitablylead to the emergence of many small portals,which will form a small portal + alliance form in the future."The field of e-commerce has not only received attention from the state and enterprises,but also attracted the attention of many scholars.Scholars have conducted in-depth discussions on the connotation,status quo,development model,profit model,business model,logistics model,Internet + and other aspects of e-commerce from different dimensions.Since the core unit of e-commerce is a business website,many scholars have also analyzed the business website.The connotation,operation mode and value flow of the business website were expounded.At the same time,the scholars also introduced the theory of ecology,and studied the “ecology” of the business website,which formed the business network information ecological chain.New concepts such as the business website information ecosystem.At present,the academic community has a sufficient research on the mechanism,mechanism and motivation of the value creation of the business network information ecological chain.However,the research on how the value flows and distributes among the various nodes and the factors affecting the formation of the equilibrium value flow is scarce or one-sided.Most of the research focuses on topics such as e-commerce,industry chain,and supply chain.The operation of the business network information ecological chain is a systematic whole,which not only includes the value creation process,but also covers the problem of value flow and distribution.Therefore,combined with the previous research hotspots of scholars,this paper chooses to analyze the value flow of the business network information ecological chain,and evaluate its flow mechanism and flow process.The main research contents of this paper mainly include the following aspects:(1)Constructing a conceptual model of the value flow mechanism of the business network information ecological chain From the four dimensions of economic value,social value,ecological value and information value,the paper analyzes the value of the business network information ecological chain and defines the value in the business network information ecological chain.Combined with the theory of value flow,this paper discusses the value flowconnotation,flow process and constituent elements in the business network information ecological chain,and constructs the conceptual model of the value flow mechanism of the business network information ecological chain,which is divided into the value of macro abstraction.The flow process,as well as the value flow at the microscopic level.Among them,the macro value flow includes the process of value creation,value flow,value distribution and value evaluation.Micro value flow refers to the second link in the process of macro value flow.(2)Analysis of the value creation process of the business network information ecological chain The utility theory and value chain theory are used to define the connotation of value creation of business network information ecological chain,analyze and discuss in detail,construct the dynamic mechanism model of value flow,and at the same time analyze the value creation of business network information ecological chain.The "four streams" in the middle,and the influencing factors of value creation are extracted from the "four streams" respectively.Finally,the fuzzy set-DEMATEL method is used to empirically analyze the influencing factors in the value creation of the business network information ecological chain.(3)Using GERT theory to analyze the value flow process of business network information ecological chain Firstly,the value flow path of the business network information ecological chain is analyzed.Then the GERT network model is constructed by using GERT theory,and the key influencing factors in the value flow GERT network model are analyzed.From the theoretical point of view,the related functions are related.The content is solved,and the GERT network collaborative organization mechanism of the value flow of the business network information ecological chain is clarified.Based on this,the value flow model of the business network information ecological chain is constructed.(4)Based on the evolutionary game theory,the distribution process of the business network information ecological chain mechanism is analyzed.Applying the evolutionary game theory,this paper analyzes the value creation andvalue distribution game subject,game motivation and influencing factors of the business network information ecological chain,and constructs the evolution path of the value creation subject behavior under the different interest distribution modes of the business network information ecological chain.Finally,the game strategy and recommendations were put forward.(5)Applying relevant theories and methods to evaluate the value flow effect of the business network information ecological chain Based on the entropy weight method,TOPSIS method and grey correlation degree method,the key influencing factors and comprehensive evaluation index system of business network information ecological chain were constructed.Based on the data,a comprehensive evaluation model based on combined weighted gray correlation TOPSIS was constructed.