| Business effectiveness requires speed and accuracy of information, prompt decision, and effective responses which are crucial factors to success in business with intense competition. Employees' effectiveness is the key major to accomplish the organizational goals and job satisfaction is one of the most important factor influenced employees' effectiveness. As motivation, task status, monetary, rewards, etc are essential factors in job satisfaction and are important dimensions related to work values. Also, work values possessed by employees have been shown to a major factor that affect to motivation. The objectives of this study, the researcher focused on the different of work values and job satisfaction between two work categories, the relationship between work values and job satisfaction of each work setting and demographics of both work categories. The Survey of Work Values instrument comprised of six components which developed by Wollack et al., and The Job Descriptive Index instrument comprised of six scales which developed by Smith et al were apply to measure in this research. The independent variables are sales personnel, manufacturing personnel, age group, income levels, gender, educational levels, job experiences, and ethnicities. The dependent variables are work vales and job satisfaction. For this study, the researcher developed eighteen hypotheses which were grouped into five sections. 208 of sales personnel and 209 of manufacturing personnel were subjects in this study. The statistical treatment used in evaluating the hypotheses included: T-test, Pearson Product Moment Correlation Coefficient, and Two-Way Analysis of Variance (Two-Way ANOVA). The reliability of the two instruments was calculated by the Cronbach's Coefficient Alpha Scale and found that the total alpha coefficient of Job Descriptive Index (JDI) instrument was .7888 and the Survey of Work Values (SWV) instrument was .8198. Also, the validity of the Survey of Work Values (SWV) instrument, all factor loadings of six components were greater than +/- .30.;However, many results from these findings did not support the majority former studies from other countries but it is possible to explain by unique Thai culture which causes from the religion basis. The results from this study illustrate the need for management team to modify strategies, structures, and processes, which are necessary for the effective organization to motivational reinforce its business and to contribute the maximum abilities to enhance employees' quality, and increase productivity. Those conditions are conductive to employees' job satisfaction which will impact directly to organizational effectiveness to gain a competitive advantage. Also, the basis of the organization's culture develops from work values, beliefs, norms, and behavior. The work values concern the right thing to behave and work values may be the important factor for modeling in organization.;The author found a significant relationship between work values and job satisfaction in manufacturing personnel but the result inversed in sales personnel. Also there was a significant difference in job satisfaction between two work category groups but the finding was contradicted in work values. All findings between work values and demographic factors were no statistically significant difference when segmented by gender, marital status, age levels, income levels, educational levels, job experiences, and ethnic basis. However there was significant difference in job satisfaction when segmented by educational levels in sales personnel and was significant difference in job satisfaction when determined on the basis of ethnicity in sales personnel. Also found that the ethnicity of Thai-Chinese had a higher job satisfaction than Thais. It was shown that there were not significant different in job satisfaction when segmented by gender, marital status, age levels, income levels, and job experiences. |
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