| This study presents an ethnographic record of both the micro and macro levels of American fundamentalism in the independent Baptist tradition. On the micro level, the congregation of a small fundamentalist independent Baptist church was the focus of a three and one-half years of participant observation. Fieldwork also included constructing an ethnography, interviewing church members, and visiting other churches during revival meetings, observation of Jerry Falwell's "Old-Time Gospel Hour" television broadcast, and his church in Lynchburg, Virginia. Thus, I was able to judge how representative the local church was as well as understanding the relationship between the micro and macro level concerns within the subculture.;Analysis of the extensive data led to a number of findings common to the local church and fundamentalist televangelists. There are systematic connections among three variables: the pragmatic concerns of evangelism (church growth and development), ideology, and ritual practices. In this milieu, the process of institutional origination and development can be characterized as a continuing cycle of economic/spiritual crises that represent a ritualization of (dispensational premillennial) doctrine. These phenomena would explain the frequent fiscal crises among televangelists.;The roles of the religious leader in the process of founding, maintaining, and expanding the church include all three of Weber's forms of authority: charismatic, traditional, and rational bureaucratic. The preacher too is a folk hero within the group.;For the congregation, socialization within an evangelical "born again" environment transforms the Aristotelian categories of understanding: time, space, number, and human personality.;All of these factors are common to both the micro and macro levels of the subculture.;At the macro level, Jerry Falwell brought many secular techniques into the service of evangelism including mass media, marketing, mainstream politics, a rhetoric of propaganda, and civil disobedience. Furthermore, the resources of his mega-church paved the way for his political ambitions. Two other factors were essential. Francis Schaeffer's philosophically based support for political activism with "co-belligerents" beyond fundamentalism provided a basis for wider support. A second factor was leadership in the person of Randall Terry and Operation Rescue on the front lines of civil disobedience. |