Beyond '5-a-day': An examination of memorable messages in a nutrition education program for low-income African Americans

This study examined the utility of the memorable message framework as an evaluative tool for a nutrition education program. Memorable messages are interpersonal messages that are remembered for a long time and have lasting influence on our lives and our behaviors. Through focus group methods and workbook analyses memorable messages were identified. Reported memorable messages confirmed nutrition program reports of behavior change suggesting the utility of the memorable message framework as an enhancement to current evaluation tools. Additionally, features of memorable messages were identified as strategies for enhancing memorability.