The Research On Moral Imagination Of Network Opinion Leaders

With the rapid development of network information technology,cyberspace has become a frontier position where all kinds of ideological cultures clash and ideologies contend with each other.Compared with the traditional ideology field,the risk of network ideology security is more likely to occur and the energy level is higher.In the production process of network ideology,online key opinion leaders play a vital role.They publish "dominant opinions" that are highly accepted by the public on various social hot issues,and exert an ideological effect on a vast majority of netizens and public opinions,and play an important role in the safety of network consciousness in both positive and negative aspects,in the evolution process of online public opinions.Whether online key opinion leaders have a rich moral imagination have a direct bearing on the play of the positive role of online key opinion leaders in the maintenance of the safety of network ideology.The research of the moral imagination of online key opinion leaders not only helps promote the moral sensitivity of online key opinion leaders,but also helps resolve the crisis in online public opinion,avoid the negative influence of the polarization of network groups and evaluate the practical validity of the governance of safety of network ideology.First of all,based on a definition of the connotations of the moral imagination of online key opinion leaders,the particularity of the moral imagination of online key opinion leaders is deeply analyzed.The moral imagination of online key opinion leaders refers to the online key opinion leaders’ability to "put themselves in the shoes" of public opinion stakeholders for the sake of the stakeholders’ value appeals when decoding online public opinions,determine the most proper expressions of public opinions,according to an evaluation of a variety of possible consequences of expression of opinions,think outside the box and continue to seek new expressions of opinions when falling into a dilemma.The role positioning of online key opinion leaders and the characteristics of public opinion-guided activities determines that the moral imagination of online key opinion leaders is different from other occupational groups and occupational activities in that it focuses on the intentionality of opinions,takes into account the value appeals of two "public opinion fields",emphasize the uncertainty about the consequences of expression and strive to resolve the conflict of interest in the expressions of opinions.Secondly,the value of the moral imagination of online key opinion leaders is revealed from two dimensions:individual value and social value.In terms of individual value,a rich moral imagination can help online key opinion leaders build a moral self,promote their moral discretion and optimize their moral behaviors,so that they can always maintain the action logic as "ethical people" and spread well-considered opinions in online expressions.In terms of social value,moral imagination plays a considerable role in promoting online key opinion leaders to resolve public opinion conflicts in a timely manner,and further eliminate the crisis in mainstream ideological identity.Moral imagination can also help enhance online key opinion leaders’ sense of social responsibility,enabling them to promote good governance of the society through network political inquiry,and laying a solid realistic foundation of mainstream ideological identity.After that,this paper deeply analyzes the concrete manifestation and causes of the deficiency of moral imagination of online key opinion leaders.The deficiency of moral imagination of online key opinion leaders is mainly manifested in three aspects:the lack of moral responsibility,false expression and transmission of wrong values;moral and emotional paralysis,malicious speculation and incitation of extreme emotions on the Internet,narrow moral vision and boost the polarization of network groups through selective silence.The deficiency of moral imagination of online key opinion leaders is the result of dual effect of individual subjectivity and social structural power.The inhibition of economic rationality,interference from complicated online public opinions andunsound network supervision are important causes or inducements for the deficiency of moral imagination of online key opinion leaders,and the fundamental reason for the deficiency of moral imagination of online key opinion leaders is the low comprehensive moral quality of individuals.Thirdly,the particularity of the group of online key opinion leaders determines that their opinion expressions are not only individual behaviors,but also a kind of social dissemination activity of cyberswarms.Whether morally imaginative results can be produced depends not only on whether individual online key opinion leaders have a rich moral imagination,but also on the external operating environment of moral imagination of online key opinion leaders.Therefore,this paper not only clarifies the internal mechanism of the formation of moral imagination of online key opinion leaders,but also focuses on discussing the external mechanism of the realization of the moral imagination of online key opinion leaders.For the former,the generation of the moral imagination of online key opinion leaders is inseparable from the trigger of moral conflict,the guidance of moral schema,the projection of moral empathy and the unfolding of moral prudence.For the latter,the exertion of the moral imagination of online key opinion leaders need to go through four stages,that is,the"proposal,evaluation,diffusion and identification" of morally imaginative opinions,and it is subject to different contextual factors.Lastly,in view of the causes and formation mechanism of the deficiency of moral imagination of online key opinion leaders,this paper proposes a practical path to cultivate the moral imagination of online key opinion leaders and gives play to their positive role in resolving the conflict of online public opinions and maintains the safety of network ideology from four aspects,that is,reinforcing the self-cultivation of moral imagination of online key opinion leaders,creating a public opinion environment to foster the moral imagination of online key opinion leaders,especially to reconstruct moral metaphors in the online public opinion field,bolster value guidance in the cultivation of the moral imagination of online key opinion leaders,and improve the institutional safeguard for the cultivation of the moral imagination of online online key opinion leaders.