Research On The Formation And Influence Of Russian Internet Opinion Leaders

In recent years,the ability of online media to report quickly has become the main way for netizens to receive information.The interactive characteristics of online media have become an important means of influencing the public opinion of the audience.VK is a network communication platform with the core of publishing and sharing information.Due to the convenience of publishing and the great power of information dissemination,VK has been enthusiastically sought after by the majority of netizens.Some users can attract the attention of ordinary netizens because of their high activity in the network environment and high discourse power.As the scale of VK users continues to grow,the influential VK opinion leaders present a variety of types and types.This has an important guiding role in the direction of VK network public opinion.The enthusiastic expression of VK opinion leaders can easily increase the participation and activity of fans,affect the trend of netizens' public opinion,and even the concerns of online public opinion will eventually extend to traditional media.This article analyzes the various types of VK opinion leaders in Russia,reveals the rules of the opinion leader formation process on the VK social media platform and deeply studies the characteristics of VK opinion leader formation and the role of guiding public opinion,and analyzes the classification and identification indicators of VK opinion leaders and summarize the guidance of the opinion leader on the Internet public opinion.VK network opinion leaders are the embodiment of traditional opinion leaders in the modern Internet environment.Because VK opinion leaders rely on their own characteristics,they can effectively attract the attention of a large number of fans to guide the direction of online public opinion and exert influence on online public opinion.Different types of VK network opinion leaders have different start time and duration.At some stage in the development of the public opinion process,network opinion leaders will encounter some difficulties and limitations.Through the cooperation of opinion leaders and relevant government departments,you can avoid the limitations of influence,effectively control and restrict certain unfavorable behaviors of opinion leaders,reduce the negative impact on public opinion,and create an atmosphere for the healthy development of public opinion.