The Research About Public Crisis Of Network Public Opinion Guide Mechanism Driven By Opinion Leaders

Our country is in the period of social transition in the present,the transformation of the society and the adjustment of economic structure causes all sorts of contradictions,which led to the frequent public crisis events.The occurrence of these events not only caused huge losses to public life and property safety,but also formed a serious challenge to social stability and progress.At the same time,with the popularity of the internet and the expansion of internet users,public speech channels to be extended.There are more and more public crisis of network public opinion,which makes public crisis worsens or cause secondary events,and this will make a great pressure on the government crisis management.In this context,through the technology and the scientific method to study the public crisis of network public opinion guide mechanism,has the vital significance to the stability and transformation of the society.Starting from the actual,put the public crisis of network public opinion guide mechanism as the breakthrough point,to explore the public crisis events in the network of public opinion guide mechanism countermeasures and deficiency of the current by collecting relevant literature and qualitative analysis,thus establish the research framework of network public opinion guide mechanism.On this basis,put forward the relevant countermeasures through to the analysis of the impact which opinion leaders in the network of public opinion.First of all,According to the following four stages which include brewing,outbreak,spread and recession to comb the spread rule of network public opinion in public crisis,analyzed the influence factors of outbreak stage and spread stage,and the mechanism of action between factors.Second,focus on the opinion leaders as the research object,integrated application of journalism and communication theory,crisis management theory and the theory of social psychology theory et cetera,respectively from the macro level and micro level to study the public crisis of network public opinion guide mechanism,to put forward the countermeasure and suggestion about how to build the effective mechanism.Finally,selected case positive and negative cases to argument the above guidance mechanism.