Influencing Factors And Solution For A Sustainable Development Of Fitness Yoga

With the bringing into operation of the national fitness initiative and the deployment of the Healthy China program,the public awareness of health in China has increased,which leads to the increased demand for diversified fitness forms;under the guidance of such policy,yoga has occupied the fitness market in China in a form of "getting rid of the stale and bringing forth the fresh" and has become the new favorite of the public.The "2030 Agenda for Sustainable Development" of the United Nations regards sports as an important thrust to support sustainable development.At present,sustainable development is an ideal development mode pursued in the field of sports in China.In such context,how to maintain a sustainable development and what solution shall we adopt for the for promoting the fitness yoga as a popular sport in the future has become an important issue of the multi-stakeholders in the field of fitness yoga.Therefore,we have consulted the document literature,used the Delphi Method and carried out the interview,questionnaire,fuzzy comprehensive evaluation during the study and research,and based on the sustainable development theory and stakeholder theory and the reality of the development of fitness yoga in China to finally put forward the implementation path of a sustainable development of the fitness yoga by the theoretical and empirical qualitative and quantitative analysis of the factors affecting the sustainable development of fitness yoga,which provides important reference for the sustainable development of fitness yoga in China.The main conclusions are as follows:(1)Based on the method of concept definition in logic,the relationship between fitness yoga and social sports,and the unique sports characteristics of fitness yoga,this study defines the fitness yoga as a kind of sport project which aims to maintain and promote the physical and mental health of practitioners by means of asana exercises,multiple breathing coordination,assisted meditation,etc.The development of fitness yoga in China is divided into three stages: the initial introduction period with the carrier based on fitness Qigong;the gradual development period with the form based on fitness exercise;and the rapid development period with the demand based on leisure wellness.The social value of Fitness Yoga includes health value,commercial value,aesthetic value and promotion value.(2)Based on the theory of sustainable development,the index system of influencing factors of the sustainable development of fitness yoga obtained by Delphi Method includes 4 first level indicators,13 secondary level indicators and 39 third level indicators.Among them,the first level indicators are survival support system factor(0.2791)> dynamic support system factor(0.2558)= intelligence support system factor(0.2558)> social security support system factor(0.2093);the secondary level indicators include project characteristics(0.2963),fitness yoga audience(0.2963),social environment(0.4074),fitness yoga association(0.2857),professional yoga center(0.3333),campus fitness yoga(0.3810),fitness yoga industry(0.2326),media(0.2326),consumption income level(0.2791),fitness yoga atmosphere(0.2558),decision-making management(0.1714),scientific and technological innovation(0.3714),post training(0.4571).(3)The influencing factors of the sustainable development of fitness yoga in China have been evaluated by using the fuzzy comprehensive evaluation method.The total influencing factors of the sustainable development of fitness yoga in China are currently at the "general" level with the maximum probability of 0.4026,among which the survival support system factor is at the "good" level with the probability of 0.3903;the dynamic support system factor is at the “general” level with the maximum probability of 0.5051;social security support system factor is at the “general” level with a maximum probability of 0.3976;intelligence support system factor is in “poor” level with a maximum probability of 0.4232.(4)According to the evaluation and calculation of many single factors that affect the sustainable development of fitness yoga and the results of questionnaire empirical investigation,the single factors that affect the sustainable development of fitness yoga at present include the general recognition of yoga by the audience,the lack of attention from the state,the general vitality of fitness yoga communities,the lack of wide range of fitness yoga activities,the lack of attention from schools,low influence of brand image of fitness yoga industry,general public recognition,poor project management organization,poor coordination among organizations,and chaotic training market of fitness yoga coaches.(5)The main stakeholders of the sustainable development of fitness yoga in China are government departments,local fitness yoga associations,project associations,professional yoga halls,colleges and universities,fitness yoga coach training institutions,fitness yoga fans,fitness yoga coaches,media,and social elites.(6)The ways to promote the sustainable development of fitness yoga: For the government,it shall fully carry out the function of Macro-control: improve and perfect the policies,regulations and management methods of fitness yoga;use the mainstream media to make a voice and popularize the yoga culture connotation;meet the actual needs,guide the establishment of the National Fitness Yoga Association.For the industry,it shall actively play the role of regulatory services: establish the qualification access system for the fitness yoga coach training market institutions;develop the level standards for the fitness yoga technical level;guide the professional yoga center to improve operation and management.For the society,it shall fully excavate the potential of support: give full play to the "herd effect" of social elites;make full use of the self-media to spread the yoga health culture.For the fitness yoga community,improve the community's hematopoietic capacity: learn from each other's strengths and complement each other's weaknesses,and promote the marketization of fitness yoga community.For the university,it shall strengthen the cooperation with enterprises and communities to build think tanks for fitness yoga projects: guide the direction of building think tanks for fitness yoga with the help of big data thinking;take into account the interests of collaborative subjects of fitness yoga think tanks,strengthen the sharing and scientific distribution of interests;establish a strategic planning,organizational management and resource guarantee mechanism for think tanks for fitness yoga projects in colleges and universities.