Research On Driving Factors And Mechanism Of Skiing Industry Chain Integration

Winter Olympic Games has opened "Beijing cycle",skiing industry has become a strategic emerging industry marching towards a new era of ice and snow economy and meeting people’s new expectations for a better life.It is of great significance to implement "iceberg and snow mountain is golden mountain and silver mountain",comprehensively boost the construction of a sports power and help the adjustment of economic structure.Industrial chain integration is not only the internal need of skiing industry transformation and upgrading,but also the internal driving force to promote the high-quality development of China’s skiing industry.However,China’s skiing industry is in the exploratory development stage in the new period.The skiing industry is restricted by the reality of "broken chain" and "weak chain" of the industrial chain,so it is difficult to realize the new leap from "cold resources" to "hot economy".In order to solve the low-end dilemma of skiing industry,it is urgent to realize the generation,transmission and value-added of industrial value through the construction and integration of skiing industry chain.Therefore,how to drive the integration of skiing industry chain and enhance the sustainable competitive advantage of skiing industry has become the focus and important task of promoting the development of skiing industry.This research focuses on the driving factors and mechanism of the integration of ski industry chain,and according to the logical conception of finding problems,putting forward hypotheses,verifying hypotheses,exploring mechanism and putting forward countermeasures,the thesis is carried out as follows:First,the basic theory of skiing industry chain integration.Based on the practical needs of skiing industry development,refine the research problems,based on the problem orientation,study and judge the possibility and feasibility of the research;The core concepts,research methods,research contents and main innovation points are elaborated;This paper summarizes the division of labor theory,transaction cost theory,complex system theory and value co creation theory,and systematically combs the research status of skiing industry,skiing industry chain and skiing industry chain integration at home and abroad;On the basis of the existing research results,we should grasp and link the main logic line,and finally achieve the goal of theoretical breakthrough.Second,the basic framework construction of skiing industry chain integration.Starting from the main body,content,structure and functional characteristics of skiing industry chain integration,this paper clarifies the value dimension and value target of skiing industry chain integration,excavates the internal logic and integration goal of industry chain value creation,and provides basic guidance for improving the integrity and logical continuity of skiing industry chain integration system framework and exploring the internal function relationship of skiing industry chain integration.Based on the complex and diversified system structure of skiing industry chain,this paper examines the practical problems faced by the integration of skiing industry chain in China,and focuses on the problems in the main body relationship,element resources,system design and other aspects of the current integration of skiing industry chain through actual investigation and logical reasoning.Third,the mechanism of the driving factors of the integration of the ski industry chain.Based on the basic framework of skiing industry chain integration,on the one hand,through theoretical analysis,literature review and in-depth interview,Strauss programmed root theory method,through induction and deduction,the concept model of driving factors of skiing industry chain integration is constructed,and 18 relationship hypotheses are proposed based on the relevant research foundation of management and economics;on the other hand,the skiing production is verified The mechanism of the driving factors of industry chain integration.According to the measurement index of design variables,a questionnaire is formed,and the validity of the questionnaire is tested by sample data,and a formal questionnaire is formed.The hypothesis path is verified by structural equation model,and the empirical results are analyzed and discussed.The relationship between the integration process and driving factors of ski industry chain is clarified,which provides the essential support for the behavior driving of the integration of ski industry chain.Fourth,the behavior driving mechanism of skiing industry chain integration.According to the constraints,basic factors,behavioral factors and adjustment factors of ski industry chain integration,the driving system of "supply power awesome driving force" is built,and the formation basis of ski industry chain integration system is analyzed from the structure and function level.In order to explore the first mock exam of the driving force of the integration of the ski industry chain,the evolutionary game model of the micro industry’s main body behavior was designed.The system was applied to the participants in the same model to conduct a systematic analysis.The effectiveness of the strategy was verified through simulation results,and the cooperation between the upstream and downstream enterprises in the ski industry chain was clarified.The boundary conditions of improving the overall efficiency.On this basis,case analysis is used as a supplementary argument to reveal the driving mechanism of ski industry chain integration with "service traceability+service extension" two-way expansion.Fifth,the power enabling strategy of skiing industry chain integration.Based on the theoretical research and empirical analysis conclusions of the first six chapters,based on the practical crisis faced by the integration of skiing industry chain,focusing on the rationality,continuity and extensibility of the integration of skiing industry chain,four aspects are proposed:strengthening the "chain" coordination of skiing industry chain organization;driving the "two-way" expansion of skiing industry chain;improving the operation efficiency of skiing industry chain;improving the industrial environment with parallel supply and demand Finally,the practical countermeasures to break through the bottleneck of ski industry chain integration in China are put forward.Through the above content,compared with the existing research,the innovation of this study mainly lies in:Firstly,it enriches the basic theory of skiing industry chain integration and presents the multidimensional conceptual framework of skiing industry chain integration.At present,most of the researches are limited to the analysis of the single structure of skiing industry chain,and lack of systematic deconstruction of the integration of skiing industry chain.This study first defines the concept of skiing industry chain integration,then analyzes the basic structure,content elements,main body relationship and functional characteristics of skiing industry chain integration,clarifies the target of skiing industry chain integration,and improves the basic theoretical prospect of skiing industry chain integration.Secondly,the "four level" driving factors of skiing industry chain integration are explored,and the influence mechanism of driving factors of skiing industry chain integration is deepened.Most of the previous studies qualitatively put forward the unidirectional factors driving the integration of skiing industry chain from a macro perspective,ignoring the systematic impact of the integration of skiing industry chain.This study takes into account the external environment constraint layer,the basic layer of skiing enterprises,the behavior layer of skiing enterprises and the value co creation adjustment layer of skiing industry chain integration.From macro to micro,from within the system to outside the system,it discusses the function path of driving skiing industry chain integration,analyzes the relationship between the process of skiing industry chain integration and the driving factors,and improves the skiing industry chain integration The mechanism of multi-dimensional relationship of driving factors.Thirdly,the paper designs the evolutionary game model of the behavior between the upstream and downstream enterprises and the government in the skiing industry chain,and puts forward the driving mechanism of "service traceability+service extension" two-way expansion of skiing industry chain integration.In the past,most of the studies focused on the structural relationship of the elements of the integration power of skiing industry chain under the stable and lack of competition environment,and there were some limitations.Based on the driving factors of skiing industry chain integration,this study uses evolutionary game simulation analysis to explore the boundary conditions under which multi-agent behavior has the power to complete more connections under different initial states,and deeply analyzes the behavior driving mechanism of skiing industry chain integration.This study explores the driving mechanism of the integration of the ski industry chain.The in-depth study of this topic is not only a realistic response to the development of the ski industry,but also a rational reflection on the improvement of the quality and increment of the ski industry.In terms of theory,it has reference value for deepening the organization relationship of skiing industry chain,improving and expanding the theoretical system of skiing industry chain integration,and promoting and helping the high-quality development of skiing industry.In practice,it is of practical significance to clarify the key factors driving the integration of the skiing industry chain and explore the driving mechanism of the integration of the skiing industry chain,so as to improve the integration ability of the skiing industry chain and realize the upgrading and sustainable development of the skiing industry structure.It has high practical application value for skiing enterprises to formulate development strategy,change management thinking and face future competition.